NMIMS SEM 4

NMIMS SEMESTER 4 MARKETING ASSIGNMENTS NMIMS Sem 4 December 2023 Marketing Assignments Business: Ethics, Governance & Risk 1. Choose any ONE listed company from the BSE/NSE list of top 150 companies by turnover. Locate the Business Responsibility & Sustainability Report or ESG Report (under Statutory Report) in the Annual Report of 2022-23. Read through the following; Explain in your own words the company’s relationship with water as a resource including what are its water related risks, opportunities and financial implications. How does business manage/approach all its water related issues and initiatives as an overall business strategy such that it minimizes its negative impact on the environment as well as the local communities. (use quantitative data to support your answer where required). DO NOT copy paste. 2. Go through the Code of Conduct and all other corporate policies published on the company’s website. (Can use the same company as in Q1 or another company from the same list) Write an executive summary in your own words about all the key points/parameters covered in the code of conduct plus ONE other policy (NOT csr policy). Conclude with your observations and insights about what both of them are meant to achieve. DO NOT copy paste. 3. Today pollution is a growing health concern globally. It is seen as an essential evil on the path of economic growth and social development. Yet it needs to be addressed for all of us to have a reasonably good quality of life and access to clean air and water is a basic Human Rights. a. Do you think pollution is ethically consumer responsibility as well? Why do you think so?  b. Explain atleast two ethical dilemmas faced by companies while trying to reduce their pollution levels. Research Methodology 1. Compare and contrast qualitative and quantitative research methods. Apollo hospitals wants to investigate the factors contributing to patient satisfaction in their hospitals. Develop a research plant using mixed-method approach and outline the steps you would take to conduct research. 2. Netflix is interested in examining the relationship between user interface design and customer satisfaction. How would you design an experimental study to investigate this relationship, and what variables would you manipulate and measure? 3. The once-promising metaverse, envisioned as the future of virtual reality, has faced a remarkable and abrupt downfall. Its rise and fall present a unique opportunity to explore the intricate challenges of constructing interconnected virtual worlds. This article investigates the contributing factors to the metaverse’s demise and examines the valuable lessons learned from this ambitious venture. Originally introduced as “Meta,” an offspring of popular media such as “Tron” and “Second Life,” the metaverse gained significant attention and investment frenzy. However, a lack of clear direction and coherent vision for the product ultimately led to its decline. As the tech industry shifted its focus to generative AI, the fate of the metaverse was sealed, landing it among the failed ideas in the tech industry’s graveyard. This short-lived and inglorious ending of the metaverse serves as a harsh critique of the tech industry that once championed its creation. a. Develop qualitative questions for conducting interview to understand if Metaverse has actually failed? b. Interview 4-5 respondents for with the questions formulated and generate themes to evaluate the future of metaverse? Digital Marketing Ms. Sophia envisions establishing an innovative app called “Jewels4All” dedicated to offering a wide range of jewelry pieces. Jewels4All will act as a comprehensive aggregator platform for jewelry vendors, both established brands and independent artisans, to showcase and sell their products. The app will also feature a collection of exquisite jewelry designed and manufactured in-house. The app’s unique selling proposition (USP) will be providing customers access to high-quality jewelry at competitive prices, enabled by bulk purchasing and a robust digital marketing strategy. The company plans to exclusively focus on digital marketing, forgoing traditional media channels. 1. How will you promote Jewels4All on the online platforms? 2. Assume you plan to launch a campaign to promote the Jewels4All where the main objective is to create brand awareness for the masses. The campaign will be done at the national level with a very high budget. Explain the seven stages for setting up a marketing campaign for the brand Jewels4All. a. Explain the key activities involved in the campaign set up for the Brand Jewels4All. b. What are the key activities involved in monitoring the campaign for Jewels4All? Marketing Research 1. Apple Inc. sees a decline in sale of iPhone in India. They perceived that the new launches such as foldable smartphones by competitors are a threat to their products. They hire you in a role of market researcher and give a task to understand customer preferences for foldable smartphones. Develop a survey questionnaire that captures consumers’ opinions and features, design, price, and brand reputation. 2. Fab India wants to introduce a new clothing line targeting millennial. As a market researcher, develop a questionnaire to conduct in-depth interviews with a representative sample of millennial to understand their fashion preferences, lifestyle, and purchasing behavior. List down the questions and analyze them using thematic analysis. 3. UrbanHomes Developers, a renowned real estate company, is exploring the idea of building a new and innovative housing project in the bustling city of Navi Mumbai, India. The vision is to create a modern living haven that combines contemporary design,sustainable features, and a vibrant community lifestyle. As the project’s market researcher, the goal is to understand potential buyers’ preferences, budget constraints, and location preferences to shape the development according to their needs and aspirations. A. As a market researcher, design a survey based questionnaire to assess potential buyers’ preferences, budget constraints, and location preferences for the new housing development. The survey must include both qualitative and quantitative questions. B. Identify the Target Market and characteristics of ideal respondents. Services Marketing Q1. You are the owner of a retail chain. You currently have consumer durables, groceries and private label clothing range for kids, men, and women. The price point is low and the quality

NMIMS Sem 4 December 2024 HRM Assignments Business: Ethics, Governance & Risk Q1. “Business should conduct and govern themselves with integrity, and in a manner that is ethical, transparent and accountable” (Principle 1). Prepare an executive summary (in your own words) based on the disclosures given under Essential Indicators and Leadership Indicators, to showcase how the company is delivering on this principle from the Business Responsibility & Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will find this report under Director’s Report section. Please select any ONE company that is listed as Large Cap. For this selection you must refer to the NSE’s Nifty 50 list by market cap. It is required that you include the name of the company in the brief introduction at the beginning. You must also go through the website of the company as well as its sustainability report, if available in public domain for relevant information on Principle 1. DO NOT copy paste. Q2. Go through the ‘Management Discussion & Analysis’ section under the Director’s Report in the annual report (FY2023-24) of the company selected in question1 and prepare an executive summary  (in your own words) on the following two topics: Opportunities and threat Internal control systems & their adequacy You must mention the name of the company. DO NOT copy paste. Q3. As Head of Sales in a medium size consumer durables company selling cooling systems and air conditioners you have just bagged a Rs 75 lac worth of order from an out-of-town company, (their first order with you). The purchase executive of the client company agrees to confirm the order on the condition that you will agree to pay for his and his wife’s travel and stay in your city, while visiting your office for finalizing and signing of the contract. 3a. What do you think are the ethical dilemmas involved in this scenario? 3b. Describe the process you will adopt to resolve the dilemmas in this scenario? Research Methodology Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above  and  what  can  be  the  research  questions  for  this  study?  Explain  which research design you will follow and why? Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment? Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior,  service  demand,  Trust,  Security,  operational  adjustments  and  the response to the socio-demography of consumers. a. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking. b. Develop a Structured questionnaire for this study. Strategic HRM 1. Think of two managers who have trained you – one whom you consider very good and one whom you consider a poor manager. What specific behaviours distinguish the two managers? In your opinion what is the best source of obtaining training performance data for appraising performance of managers? What are the merits and demerits of appraisal of managers by students? 2. Do you think that the compensation and rewards strategy of a high technology firm will be different from that of an emerging fast-growing firm? Why? Enumerate your answer giving examples. 3. Mind Space Technology Solutions is a medium-sized technology company that specializes in software development. The company has experienced rapid growth in recent years, expanding its customer base and entering new markets. However, with this growth came challenges related to performance management, particularly in evaluating and developing its workforce. Mind Space Technology Solutions is struggling with its performance evaluation process, which is perceived by employees as subjective and unfair. The current system relies heavily on annual performance reviews, which are often rushed and lack meaningful feedback. The HR department is tasked with revamping the performance evaluation process to make it more objective, transparent, and aligned with the company’s strategic goals. There is a lack of alignment between employee goals and organizational goals at Mind Space Technology Solutions. Many employees are unclear about how their individual contributions impact the company’s overall success. The HR department is tasked with developing a system to cascade organizational goals down to individual employees and ensure that everyone is working towards common objectives. Mind space Technology Solutions recognizes the importance of employee development in retaining top talent and staying competitive. However, the company’s current approach to employee development is ad-hoc and lacks a structured framework. The HR department is tasked with developing a comprehensive employee development program that includes training, mentoring, and career planning. a) What role can technology play in improving the performance evaluation process, and what are the potential benefits and drawbacks. b) How should Mind Space Technology Solutions communicate organizational goals to employees to ensure alignment with individual goals. Employee Development & Talent Management Q1. Since 6 years when Rahul Sumant had joined Acme Inc., he had been applying many approaches to employee development. He was successful in retaining most of the talent and saw

NMIMS Sem 4 December 2024 Finance Assignments Business: Ethics, Governance & Risk Q1. “Business should conduct and govern themselves with integrity, and in a manner that is ethical, transparent and accountable” (Principle 1). Prepare an executive summary (in your own words) based on the disclosures given under Essential Indicators and Leadership Indicators, to showcase how the company is delivering on this principle from the Business Responsibility & Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will find this report under Director’s Report section. Please select any ONE company that is listed as Large Cap. For this selection you must refer to the NSE’s Nifty 50 list by market cap. It is required that you include the name of the company in the brief introduction at the beginning. You must also go through the website of the company as well as its sustainability report, if available in public domain for relevant information on Principle 1. DO NOT copy paste. Q2. Go through the ‘Management Discussion & Analysis’ section under the Director’s Report in the annual report (FY2023-24) of the company selected in question1 and prepare an executive summary  (in your own words) on the following two topics: Opportunities and threat Internal control systems & their adequacy You must mention the name of the company. DO NOT copy paste. Q3. As Head of Sales in a medium size consumer durables company selling cooling systems and air conditioners you have just bagged a Rs 75 lac worth of order from an out-of-town company, (their first order with you). The purchase executive of the client company agrees to confirm the order on the condition that you will agree to pay for his and his wife’s travel and stay in your city, while visiting your office for finalizing and signing of the contract. 3a. What do you think are the ethical dilemmas involved in this scenario? 3b. Describe the process you will adopt to resolve the dilemmas in this scenario? Research Methodology Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above  and  what  can  be  the  research  questions  for  this  study?  Explain  which research design you will follow and why? Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment? Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior,  service  demand,  Trust,  Security,  operational  adjustments  and  the response to the socio-demography of consumers. a. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking. b. Develop a Structured questionnaire for this study. International Finance 1. A German Company want to expand their operations in Southeast Asia & Europe. In the same lieu they asked Research Team as to enlist & cover crucial technicalities & aspects of International Finance in lines of Global Macro Economics and Global Financial Management as a whole. Elaborate the views on these factors 2. For Economic Planning & Commission a Current Account is always instrumental in reporting Global Finance Position as per International Finance benchmark standard. If you agree to this perspective then explain Current Account paradigm in Balance of Payment process. 3a. How PPP – Purchase Power Parity Theory stands out as most different & crucial in International Fisher Effect? Kindly Elaborate 3b. NRI’s and most of Foreign Banks while doing recurrent Global Banking Transactions In between Domestic & Global Countries, they usually rely upon NOSTRO Account. Explain Nostro Account Fundamental Importance in Global Banking. Strategic Financial Management Q1. Oxford Corporation is evaluating a new project that requires an initial investment of INR 15,00,000. The project is expected to generate cash flows over the next five years, but there is considerable risk surrounding these cash flows due to market volatility. Based on the company’s analysis, the following information is available: The initial investment is INR 15,00,000 The expected cash flows from the project for each year are as follows: Year 1: INR 4,00,000 Year 2: INR 5,00,000 Year 3: INR 6,00,000 Year 4: INR 7,00,000 Year 5: INR 8,00,000 The discount rate for the project is 10% and the Risk adjusted discount rate is 20% Determine the Net Present Value (NPV) using the Risk adjusted discount rate. Can the project be accepted, if the risk adjusted discount rate is increased to 25% Q2. The board of directors of Varun Limited are deliberating over its dividend policy. As a financial analyst, you’ve been tasked with providing recommendations regarding dividend policy that align with the company’s goals and objectives. Considering the various factors influencing dividend policy decisions, analyze and provide recommendations for Varun Limited’s dividend policy. Q3a. Digital Gadgets Ltd pays INR 10 as annual preference dividend and has the required rate of return as 12%. Compute the market price of the preference shares of Digital Gadgets Ltd? Will you buy this share if it is currently selling at INR 80 per share? Q3b. Call

NMIMS Sem 4 April 2024 HRM Assignments Business: Ethics, Governance & Risk 1) Choose any ONE listed company from the BSE/NSE list of top 150 companies by turnover. Locate the Business Responsibility & Sustainability Report or ESG Report (under Statutory/Directors Report) in the Annual Report of 2022-23. Read through the following; Section C, Principle 3, 4 and 5 (in BRSR) Chairman and/or CEO’s letter (in annual report) Business strategy (in annual report) Risk management (in annual report) ESG performance (in annual report/ BRSR) Company website (ESG / sustainability) Sustainability/Integrated report (if available) Collate the information disclosed under these 3 principles from all the above information sources and prepare an executive summary, in your own words, on the company’s philosophy, approach/policy, initiatives and social performance data that showcases its commitment towards its stakeholders, both internal and external. 2) Go through the ‘Management Discussion and Analysis’ section of the annual report of the company selected in Q1 and prepare an analytical write up on the Risk Management Framework of the company, select any three risks which according to you are critical for this company and explain why do you think they are critical and what are the mitigation strategies deployed by the company to effectively manage them. 3) You have studied Business Ethics as a structured subject for the first time. a) Provide a personal observation as to how it has influenced/altered your perception and understanding of the process of doing business? b) Explain three ways/examples in which you will apply ethical decision-making process/tools in your day-to-day business decision-making process, whatever be the type of your current business, function, role and designation. Research Methodology 1. Shoppers stop is conducting an observational research study to analyze the behavior of shoppers in a retail store. Describe the advantages and disadvantages of using a concealed versus unconcealed observation technique. Which technique should be used by Shoppers stop with relevant justification? 2. What is a mediating variable? How a mediating variable is different from moderating variable? Develop a conceptual model by analyzing literature to show the relationship of mediating and moderating variable. 3. Sebamed, a German-based specialist skincare company, has emerged as a formidable disruptor in the highly competitive skincare industry, significantly impacting Unilever’s longstanding dominance. Sebamed’s unwavering dedication to catering specifically to sensitive skin needs has resonated with a growing segment of health-conscious consumers seeking more gentle and hypoallergenic skincare solutions. By focusing on skin-friendly pH levels and leveraging dermatological research, Sebamed has established itself as a trusted brand among those seeking targeted skincare solutions. Their fierce advertising caused a lot of damage to Unilever. Sebamed’s success has posed a direct threat to Unilever’s skincare business, especially in markets where consumers increasingly prioritize natural and skin-friendly products. Acknowledging the disruption caused by Sebamed, Unilever recognized the importance of addressing consumer demand for more natural and sensitive skincare products. a. Develop a questionnaire to survey the consumer’s preferences and expectations from skin care product. b. Conduct a primary data collection from 10-15 respondents and present the findings. Strategic HRM Q.1 UNI HR Consulting is experiencing growth and expansion in its services. As a result, the company is seeking to identify and develop potential leaders who can contribute to the organization’s continued success. The leadership team is concerned about talent gaps that may emerge as current leaders approach retirement or take on new responsibilities. How can structured career pathing program in the context of strategic career management benefits both employees and the organization? Q.2 GlobalTech Solutions is a multinational technology company that specializes in providing IT solutions to various industries. The company has a diverse workforce spread across different regions. As GlobalTech Solutions continues to expand its operations, the HR department plays a crucial role in aligning HR practices with the company’s strategic goals. What criteria should GlobalTech Solutions consider when evaluating potential outsourcing? Q.3 Neuro is a medium-sized technology firm operating in the software development industry. The company had been experiencing challenges in attracting and retaining top-tier talent due to increased competition and rapidly evolving technological challenges. The leadership recognized the need for recruitment and selection processes to better align with their strategic goals and compete effectively in the market. Questions a. Explain the process of recruitment to be adopted by Neuro to better align with their strategic goals and compete effectively in the market. b. Discuss the strategic issues that occur in the recruitment process, which Neuro needs to be aware of. Employee Development & Talent Management Q1. In order to obtain a competitive edge, the Microsoft Corporation uses its human resource practises and policies as a strategy to propel both the general success of the business and its globalisation initiatives. You want to establish a strong talent management practise for your business as the HR head of the company. What steps will you follow for an effective Talent management system in the company? Q2. ABC Pharmaceuticals has an employee strength of 4500. They conduct the employee survey regularly to assess the satisfaction level of the employees and offer benefits and solution. According to a recent poll by the company’s human resources department, the employees have low morale and express a lot of irritation and unhappiness. Trade unions are taking advantage of the circumstance. Hence, the management of the company wants to take steps for boosting up the morale of the employees. Suggest the strategies that the company can adopt to motivate its employees. Q3. Swati Gupta recently completed her fourth year with Microsoft Services Corporation. In her position as customer support specialist, she consistently received high performance evaluations -until recently. Indeed, her most recent evaluation, completed three weeks ago, rated her as “less than satisfactory.” Her supervisor, Nootan Katira, wondered why this previously strong employee had fallen so quickly. Nootan had just returned from a meeting with her boss, Khushbu Sanon, when again the subject of Swati came up. Khushbu suggested that Nootan look through Swati’s past work-records to try to find some clues about what happened and what they should do now.

NMIMS Sem 4 December 2024 Operations Assignments Business: Ethics, Governance & Risk Q1. “Business should conduct and govern themselves with integrity, and in a manner that is ethical, transparent and accountable” (Principle 1). Prepare an executive summary (in your own words) based on the disclosures given under Essential Indicators and Leadership Indicators, to showcase how the company is delivering on this principle from the Business Responsibility & Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will find this report under Director’s Report section. Please select any ONE company that is listed as Large Cap. For this selection you must refer to the NSE’s Nifty 50 list by market cap. It is required that you include the name of the company in the brief introduction at the beginning. You must also go through the website of the company as well as its sustainability report, if available in public domain for relevant information on Principle 1. DO NOT copy paste. Q2. Go through the ‘Management Discussion & Analysis’ section under the Director’s Report in the annual report (FY2023-24) of the company selected in question1 and prepare an executive summary  (in your own words) on the following two topics: Opportunities and threat Internal control systems & their adequacy You must mention the name of the company. DO NOT copy paste. Q3. As Head of Sales in a medium size consumer durables company selling cooling systems and air conditioners you have just bagged a Rs 75 lac worth of order from an out-of-town company, (their first order with you). The purchase executive of the client company agrees to confirm the order on the condition that you will agree to pay for his and his wife’s travel and stay in your city, while visiting your office for finalizing and signing of the contract. 3a. What do you think are the ethical dilemmas involved in this scenario? 3b. Describe the process you will adopt to resolve the dilemmas in this scenario? Research Methodology Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above  and  what  can  be  the  research  questions  for  this  study?  Explain  which research design you will follow and why? Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment? Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior,  service  demand,  Trust,  Security,  operational  adjustments  and  the response to the socio-demography of consumers. a. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking. b. Develop a Structured questionnaire for this study. Lean Six Sigma 1. As a Six Sigma project leader working in facilities management department of a large multi- specialty hospital, create a list of all the activities involved in the process of a patient admission to the hospital at the point of registration till occupying the bed. Break down these activities to identify Non-Value Added (NVA), Business Value Added (BVA), and Value Added (VA) activities. 2. Consider yourself as a Six Sigma project leader for a rapidly growing online gifting platform. Develop a fishbone diagram to outline potential issues (select any five) that an online gifting platform might encounter in processing customer orders. Additionally, explain the stages of Failure Mode and Effects Analysis (FMEA), providing illustrative examples for each step in the context of e-commerce operations for online gifts. 3. Case study based on implementing Six Sigma in online food delivery A growing online food delivery company is looking to streamline its operational processes to support its expanding business. The operations team has reported several inefficiencies in the current workflow, which are causing delays and affecting overall productivity. Due to your expertise in Lean Six Sigma, the operations director appoints you as the team lead to analyse and improve the process flow. The company does not have an integrated IT system to manage its operations, relying heavily on manual processes and email communication for coordination a) Create a flowchart based on your understanding of how a key operational process, such as order fulfilment or delivery management, is currently handled. Use the SIPOC diagram to explain the various steps and decision points involved. b) Explain the difference between verification and validation in the context of operational processes within the food delivery industry, providing examples. Also, list techniques used in validation activities for optimizing process design and efficiency. New Product Development and Managing Innovation 1. Horizon Health is a leading  global  pharmaceutical  company.  Imagine  you  are managing a project to introduce a groundbreaking new medication designed to compete with  existing  top  treatments  in  the market.  Describe how you  would develop your strategy using the two strategic planning models: the Ansoff Matrix and the BCG Matrix. 2. What are the four stages of the product lifecycle? Using examples from the long- distance communications industry, describe each stage with a specific product that has experienced or is currently experiencing

NMIMS Sem 4 December 2024 Business management Assignments Business: Ethics, Governance & Risk Q1. “Business should conduct and govern themselves with integrity, and in a manner that is ethical, transparent and accountable” (Principle 1). Prepare an executive summary (in your own words) based on the disclosures given under Essential Indicators and Leadership Indicators, to showcase how the company is delivering on this principle from the Business Responsibility & Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will find this report under Director’s Report section. Please select any ONE company that is listed as Large Cap. For this selection you must refer to the NSE’s Nifty 50 list by market cap. It is required that you include the name of the company in the brief introduction at the beginning. You must also go through the website of the company as well as its sustainability report, if available in public domain for relevant information on Principle 1. DO NOT copy paste. Q2. Go through the ‘Management Discussion & Analysis’ section under the Director’s Report in the annual report (FY2023-24) of the company selected in question1 and prepare an executive summary  (in your own words) on the following two topics: Opportunities and threat Internal control systems & their adequacy You must mention the name of the company. DO NOT copy paste. Q3. As Head of Sales in a medium size consumer durables company selling cooling systems and air conditioners you have just bagged a Rs 75 lac worth of order from an out-of-town company, (their first order with you). The purchase executive of the client company agrees to confirm the order on the condition that you will agree to pay for his and his wife’s travel and stay in your city, while visiting your office for finalizing and signing of the contract. 3a. What do you think are the ethical dilemmas involved in this scenario? 3b. Describe the process you will adopt to resolve the dilemmas in this scenario? Research Methodology Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above  and  what  can  be  the  research  questions  for  this  study?  Explain  which research design you will follow and why? Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment? Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior,  service  demand,  Trust,  Security,  operational  adjustments  and  the response to the socio-demography of consumers. a. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking. b. Develop a Structured questionnaire for this study. Sales Management 1. A sales representative for a luxury watch brand is tasked with selling high-end timepieces to corporate clients and individual customers. How should the sales approach differ between these two types of clients, considering the diversity in their purchasing motivations? Recommend the most effective selling theory applicable to each scenario 2. A new tech startup is preparing to launch a cutting-edge smartwatch and needs to estimate its potential sales for the first year. How should the sales team approach forecasting these numbers, and what factors should they consider to make their projections as accurate as possible? 3. Read the case & answer the questions based on the case: A mid-sized fashion retailer is developing its sales budget for the upcoming fiscal year. They need to account for seasonal trends, planned promotions, and expected changes in consumer behavior due to recent market shifts. The challenge is to create a realistic budget that aligns with their growth targets while staying within financial constraints. Questions: What factors should the retailer consider when estimating sales revenue for the upcoming year? How can the retailer adjust their sales budget if unexpected economic changes occur during the year? Corporate Finance 1. ABC Limited has equity with a market value of Rs. 20 Lacs and debt with a market value of Rs. 15 Lacs. The Balance sheet of the company showed the Capital Structure as under: Capital Structure         BV Share Capital  10,00,000 Debentures      5,00,000 Bank Loan      8,00,000 Cost of debt is 9%. The risk-free rate is 8% and the market rate is 18%. The beta of the company is 0.15. The firm pays no taxes. What is ABC Limited’s debt to equity ratio? What is ABC Limited’s weighted average cost of capital based on Market value as well as Book value? Answer up to 2 decimal places. ABC Limited is in growing stage and soon the company will be under 35% tax bracket, in such a scenario the company is thinking to raise the debt up to 70%. Under these conditions, what will be the new DE ratio and the new cost of capital of the company? What is the impact of change in DE ratio as above on the Company and why? 2. XYZ Ltd. is evaluating a new project proposal with a cash outlay of Rs. 80,000. Cash

NMIMS Sem 4 December 2024 Banking & Finance Assignments Business: Ethics, Governance & Risk Q1. “Business should conduct and govern themselves with integrity, and in a manner that is ethical, transparent and accountable” (Principle 1). Prepare an executive summary (in your own words) based on the disclosures given under Essential Indicators and Leadership Indicators, to showcase how the company is delivering on this principle from the Business Responsibility & Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will find this report under Director’s Report section. Please select any ONE company that is listed as Large Cap. For this selection you must refer to the NSE’s Nifty 50 list by market cap. It is required that you include the name of the company in the brief introduction at the beginning. You must also go through the website of the company as well as its sustainability report, if available in public domain for relevant information on Principle 1. DO NOT copy paste. Q2. Go through the ‘Management Discussion & Analysis’ section under the Director’s Report in the annual report (FY2023-24) of the company selected in question1 and prepare an executive summary  (in your own words) on the following two topics: Opportunities and threat Internal control systems & their adequacy You must mention the name of the company. DO NOT copy paste. Q3. As Head of Sales in a medium size consumer durables company selling cooling systems and air conditioners you have just bagged a Rs 75 lac worth of order from an out-of-town company, (their first order with you). The purchase executive of the client company agrees to confirm the order on the condition that you will agree to pay for his and his wife’s travel and stay in your city, while visiting your office for finalizing and signing of the contract. 3a. What do you think are the ethical dilemmas involved in this scenario? 3b. Describe the process you will adopt to resolve the dilemmas in this scenario? Research Methodology Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above  and  what  can  be  the  research  questions  for  this  study?  Explain  which research design you will follow and why? Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment? Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior,  service  demand,  Trust,  Security,  operational  adjustments  and  the response to the socio-demography of consumers. a. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking. b. Develop a Structured questionnaire for this study. Treasury Management in Banking 1. RBI is building up Forex Reserves thru buying USD from the inter-bank market to maintain INR volatility and then doing INR sterilisation to avoid money supply. Explain the impact of this RBI action on Money Supply & inflation. 2. In view of the Geo-political situation world-wide, what are the products provided by banks to Corporates to hedge forex risk and interest rate risk. Explain with example. 3. Explain the role of the Treasurer considering: a) What are challenges in International Treasury Management? b) What are the Best Practices for International Treasury Management? International Banking & Foreign Exchange Management Q1. Suppose that you have just been hired as an Economist by the IMF. Explain to your friends what your organization does and its importance in the world. Q2. Ajay is a Non Resident Indian (NRI) and wants to open a bank account in India. Describe the different kinds of accounts that he can open. Discuss the features of these accounts and distinguish between them. Insurance & Risk Management Q1. ABC Insurance Company, a prominent participant in the property and liability insurance domain, encountered the formidable obstacle of providing insurance coverage for properties situated in regions at high risk of natural calamities, including hurricanes, earthquakes, and wildfires. Although these policies offered policyholders necessary coverage, there was a significant  risk  of  suffering  enormous  losses  in  the  event  of  a  catastrophic  occurrence. In order to tackle this obstacle, XYZ Insurance Company put in place a strong reinsurance plan. They collaborated with a number of elite reinsurers to disperse the risk of disastrous occurrences over a larger range. By doing this, XYZ Insurance Company hoped to lessen its vulnerability to significant losses while still being able to carry out its policy responsibilities. Enumerate  the  term  “Reinsurance”  and  highlight  the  various  areas  of  application  of Reinsurance. Q2. In the insurance sector, risk management holds significant importance. Provide a detailed explanation of the risk management process, including its individual steps. Q3a. Consider yourself an insurance company’s legal counsel. A client has approached you regarding property insurance. The insured interest is the client’s worry. Explain the concept of insurable interest. Write a thorough answer outlining the meaning of insurable interest for your customer and provide the details on the essentials of insurable interest. Q3b. Vishal insured his

NMIMS Semester 4 December 2024 ITSM Assignments Business: Ethics, Governance & Risk Q1. “Business should conduct and govern themselves with integrity, and in a manner that is ethical, transparent and accountable” (Principle 1). Prepare an executive summary (in your own words) based on the disclosures given under Essential Indicators and Leadership Indicators, to showcase how the company is delivering on this principle from the Business Responsibility & Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will find this report under Director’s Report section. Please select any ONE company that is listed as Large Cap. For this selection you must refer to the NSE’s Nifty 50 list by market cap. It is required that you include the name of the company in the brief introduction at the beginning. You must also go through the website of the company as well as its sustainability report, if available in public domain for relevant information on Principle 1. DO NOT copy paste. Q2. Go through the ‘Management Discussion & Analysis’ section under the Director’s Report in the annual report (FY2023-24) of the company selected in question1 and prepare an executive summary  (in your own words) on the following two topics: Opportunities and threat Internal control systems & their adequacy You must mention the name of the company. DO NOT copy paste. Q3. As Head of Sales in a medium size consumer durables company selling cooling systems and air conditioners you have just bagged a Rs 75 lac worth of order from an out-of-town company, (their first order with you). The purchase executive of the client company agrees to confirm the order on the condition that you will agree to pay for his and his wife’s travel and stay in your city, while visiting your office for finalizing and signing of the contract. 3a. What do you think are the ethical dilemmas involved in this scenario? 3b. Describe the process you will adopt to resolve the dilemmas in this scenario? Research Methodology Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above  and  what  can  be  the  research  questions  for  this  study?  Explain  which research design you will follow and why? Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment? Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior,  service  demand,  Trust,  Security,  operational  adjustments  and  the response to the socio-demography of consumers. a. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking. b. Develop a Structured questionnaire for this study. Digital Payments Q1. Analyze the factors driving the widespread adoption of digital wallets among consumers and businesses, highlighting key benefits and functionalities they offer. Evaluate the potential challenges and risks associated with the use of digital wallets and Discuss strategies to mitigate these challenges and enhance the trustworthiness and resilience of digital wallet systems. Q2. Analyze the factors contributing to the rise of Bitcoin as a decentralized digital currency. Assess the potential benefits and challenges of Bitcoin’s integration into the traditional financial landscape.  Discuss the key  technological innovations that underpin Bitcoin’s decentralized nature, including blockchain technology and cryptographic principles. A local bakery has decided to implement digital payment options alongside its traditional cash-based transactions to accommodate changing consumer preferences and enhance convenience for its customers. a) Assess the factors influencing the local bakery’s decision to adopt digital payments. Analyze the potential benefits and challenges associated with integrating digital payment solutions into the bakery’s operations. b) Investigate how the introduction of digital payment options affects transaction volume, average transaction value, and customer retention. Discuss strategies the bakery can employ to maximize the benefits of digital payments while mitigating any challenges or risks IT Security and Risk Management Q1. What is the definition of Information Security, and how does it encompass the principles of confidentiality, integrity, and availability (commonly known as the CIA triad)? Why is maintaining information security critical in various industries and environments, such as business, healthcare, government, and education? Discuss the potential risks and consequences when one or more aspects of the CIA triad are compromised, providing specific examples or scenarios where these principles play a crucial role in protecting sensitive information and ensuring organizational resilience. Also explain how best practices in information security can help organizations mitigate threats, safeguard data, and maintain operational continuity. Q2. Imagine you’re a cybersecurity consultant tasked with improving the access control system for a multinational corporation. In this scenario, the company operates in multiple regions with diverse workforce demographics, including remote employees, contractors, and on-site staff. Your objective is to enhance the existing access control mechanisms to ensure robust   security   while   accommodating   the   organization’s   dynamic   environment. Describe the identification and authentication techniques you would recommend for this scenario. Provide examples of specific authentication methods, such as passwords, biometrics, multifactor authentication (MFA), and single sign-on (SSO), and explain their suitability

NMIMS Sem 4 December 2024 Supply chain Assignments Business: Ethics, Governance & Risk Q1. “Business should conduct and govern themselves with integrity, and in a manner that is ethical, transparent and accountable” (Principle 1). Prepare an executive summary (in your own words) based on the disclosures given under Essential Indicators and Leadership Indicators, to showcase how the company is delivering on this principle from the Business Responsibility & Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will find this report under Director’s Report section. Please select any ONE company that is listed as Large Cap. For this selection you must refer to the NSE’s Nifty 50 list by market cap. It is required that you include the name of the company in the brief introduction at the beginning. You must also go through the website of the company as well as its sustainability report, if available in public domain for relevant information on Principle 1. DO NOT copy paste. Q2. Go through the ‘Management Discussion & Analysis’ section under the Director’s Report in the annual report (FY2023-24) of the company selected in question1 and prepare an executive summary  (in your own words) on the following two topics: Opportunities and threat Internal control systems & their adequacy You must mention the name of the company. DO NOT copy paste. Q3. As Head of Sales in a medium size consumer durables company selling cooling systems and air conditioners you have just bagged a Rs 75 lac worth of order from an out-of-town company, (their first order with you). The purchase executive of the client company agrees to confirm the order on the condition that you will agree to pay for his and his wife’s travel and stay in your city, while visiting your office for finalizing and signing of the contract. 3a. What do you think are the ethical dilemmas involved in this scenario? 3b. Describe the process you will adopt to resolve the dilemmas in this scenario? Research Methodology Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above  and  what  can  be  the  research  questions  for  this  study?  Explain  which research design you will follow and why? Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment? Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior,  service  demand,  Trust,  Security,  operational  adjustments  and  the response to the socio-demography of consumers. a. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking. b. Develop a Structured questionnaire for this study. World class operations 1. Ananth Vijay has just joined as the GM – Maintenance at Sawhney Engineering, a leading Electrical Equipment Manufacturer. Vijay is worried that there is no formal Maintenance Program in place. As such, he has been evangelizing the concept of RAM across the entire Manufacturing Process. Describe the components of RAM, and how they are the three important pillars of a WCM’s Maintenance Strategy. Why is this important for both Sethi Engineering and as well, for their clients, in the products which they purchase? World Class Manufacturers (WCMs) in diverse sectors such as Automotive (Toyota, Honda, Ford), CPG/F&B (Coca-Cola, Pepsico, P&G, Unilever), etc., are highly reputed for their unflinching commitment to Quality – specifically Total Productive Management (TPM). Describe the key concepts of TPM. Discuss any two (2) of the Pillars of TPM. 3a. Quality Awards are not only about rewarding organizations but also about recognizing the importance of quality in the business. These awards are often used as a tool to raise awareness among both Employees and as well, Customers about the importance of quality. They also help to improve Customer Satisfaction and Employee Morale. Discuss the difference between Regional and International Awards. 3b. Describe the Deming Prize and its Evaluation Criteria. International logistics & Supply chain management 1. An Indian manufacturer of ready-to-eat snacks is already having a pan-India distribution network. They are planning its international expansion by way of exports. It has identified the UAE as the first foreign market to start with. Explain the factors the manufacturer should consider while formulating its supply chain strategy for exporting to the UAE market and suggest an appropriate strategy for the same. 2. “THE PROS” brand follows a direct-to-consumer (D2C) model for sourcing & selling customized sports apparels for men & women. With competition from similar other D2C companies, “THE PROS” is looking to differentiate itself from the others based on its delivery experience. It is also looking at a superior delivery experience to provide it a source of competitive advantage. Explain, with reasons, the choice between in-house & outsourcing of logistics for “THE PROS” to achieve its twin objectives. 3. An international Eyewear brand is interested in setting up its first India operations by importing & selling its product range comprising of premium range of glasses, lenses, & frames through

NMIMS Sem 4 December 2024 International Trade Assignments Business: Ethics, Governance & Risk Q1. “Business should conduct and govern themselves with integrity, and in a manner that is ethical, transparent and accountable” (Principle 1). Prepare an executive summary (in your own words) based on the disclosures given under Essential Indicators and Leadership Indicators, to showcase how the company is delivering on this principle from the Business Responsibility & Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will find this report under Director’s Report section. Please select any ONE company that is listed as Large Cap. For this selection you must refer to the NSE’s Nifty 50 list by market cap. It is required that you include the name of the company in the brief introduction at the beginning. You must also go through the website of the company as well as its sustainability report, if available in public domain for relevant information on Principle 1. DO NOT copy paste. Q2. Go through the ‘Management Discussion & Analysis’ section under the Director’s Report in the annual report (FY2023-24) of the company selected in question1 and prepare an executive summary  (in your own words) on the following two topics: Opportunities and threat Internal control systems & their adequacy You must mention the name of the company. DO NOT copy paste. Q3. As Head of Sales in a medium size consumer durables company selling cooling systems and air conditioners you have just bagged a Rs 75 lac worth of order from an out-of-town company, (their first order with you). The purchase executive of the client company agrees to confirm the order on the condition that you will agree to pay for his and his wife’s travel and stay in your city, while visiting your office for finalizing and signing of the contract. 3a. What do you think are the ethical dilemmas involved in this scenario? 3b. Describe the process you will adopt to resolve the dilemmas in this scenario? Research Methodology Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above  and  what  can  be  the  research  questions  for  this  study?  Explain  which research design you will follow and why? Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment? Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior,  service  demand,  Trust,  Security,  operational  adjustments  and  the response to the socio-demography of consumers. a. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking. b. Develop a Structured questionnaire for this study. International Logistics & Supply Chain Management 1. An Indian manufacturer of ready-to-eat snacks is already having a pan-India distribution network. They are planning its international expansion by way of exports. It has identified the UAE as the first foreign market to start with. Explain the factors the manufacturer should consider while formulating its supply chain strategy for exporting to the UAE market and suggest an appropriate strategy for the same. 2. “THE PROS” brand follows a direct-to-consumer (D2C) model for sourcing & selling customized sports apparels for men & women. With competition from similar other D2C companies, “THE PROS” is looking to differentiate itself from the others based on its delivery experience. It is also looking at a superior delivery experience to provide it a source of competitive advantage. Explain, with reasons, the choice between in-house & outsourcing of logistics for “THE PROS” to achieve its twin objectives. 3. An international Eyewear brand is interested in setting up its first India operations by importing & selling its product range comprising of premium range of glasses, lenses, & frames through both the distributor as well as retail channel. a. Discuss the various requirements & the procedure to be followed for importing the products in the Indian market. b. Discuss the requirements of warehousing in India for the distributor channel for the Eyewear brand? Would these be any different for the retail channel? Suggest the suitable type (or types) of warehouse. International Finance 1. A German Company want to expand their operations in Southeast Asia & Europe. In the same lieu they asked Research Team as to enlist & cover crucial technicalities & aspects of International Finance in lines of Global Macro Economics and Global Financial Management as a whole. Elaborate the views on these factors 2. For Economic Planning & Commission a Current Account is always instrumental in reporting Global Finance Position as per International Finance benchmark standard. If you agree to this perspective then explain Current Account paradigm in Balance of Payment process. 3a. How PPP – Purchase Power Parity Theory stands out as most different & crucial in International Fisher Effect? Kindly Elaborate 3b. NRI’s and most of Foreign Banks while doing recurrent Global Banking Transactions In between Domestic & Global Countries, they usually rely upon NOSTRO Account. Explain Nostro Account Fundamental Importance in