NMIMS SEM 2 September 2024 SOLVED ASSIGNMENTS
Business Communication
Q1. While Bill Gates mentioned ‘Content is king’ in1996 in one of his essays, the new age presenters believe and have realized that while content is the king audience is the kingdom and hence the content king would need to behave as per the need of the kingdom. Any business communication course will include an important section covering Audience analysis topics. Considering this thought, please share some actions that would lead to analyzing the audience for business presentations.
Q2. Shubha is a manager in a large retail super store chain. She is heading the administration department and is responsible for a large cluster of geography which covers 6 stores of the organization. Writing and analyzing reports is a big chunk of her work, she is also involved in writing and analyzing proposals as a part of her job. In light of this case, please compare the elements of Body and Close for a proposal and report clearly.
Q3. Prof. Bala is a guide for international students for submitting their final thesis of PG degrees. He reads a lot of academic reports during the day and knows by now that the documents need to be edited to make them more concise and need to add more clarity of concepts. Considering these points, answer the two questions given below.
a) Share a few tips for editing the documents to add more clarity of thoughts.
Business Law – NMIMS SEM 2
Q1. Explain in details two (2) real-life instances of Anti-Competitive Agreements which have been prohibited by the Competition Commission of India.
Q2. Illustrate the essential features of Contract.
Q3. Surendra and Kashyap have entered into an agreement to license technology. However, Surendra did not complete the full delivery of the technology license to the satisfaction of Seema. Hence, disputes arose between Surendra and Kashyap. Surendra and Kashyap do not want to go through a protracted litigation process before the conventional forums/courts. Can you advise them on:
A) What should be done to conduct an arbitration between Surendra and Kashyap to resolve their disputes.
B) The difference between Arbitration, Conciliation and Mediation? What is the advantages and disadvantages of each of these?
Essentials of HRM
Q1. How would you design and implement talent management strategies to effectively attract, develop, and retain millennial employees in your organization?
Q2. List down the key steps in designing a performance management system, and how does each of these steps enhance organizational effectiveness and employee development?
Q3. Ashish Chandana is the gold medalist of batch 2022 who has passed out of an excellent B- School, in Marketing and Finance. He is lucky to have got a PPO in COVID time. He has been hired by a data analytics and research-based company (XYZ) as a Research Associate for data mining, researching, developing data driven solutions for the company’s clients. Currently, he has been put in a team of five members who are working for an automotive giant of India. During the COVID, the company suffered an unmanageable loss of talented workforce as a result of mass exodus and migration of labour who had lost home and livelihood in lockdown. The client never wants to experience the disaster of facing the same crisis ever again. They want XYZ to develop a HR Management System that would suggest and encourage digitization and create a balance between optimal human warehouses and strategically increase their efficiencies. The client is very competitive but is pro people also. For understanding the organizational need strategically, a research roadmap is created. As a part of that, Ashish is required to develop, execute and present a comprehensive human resource strategy that must be presented to the top management team.
a) Identify the various HR functions which Ashish can include in his presentation for representing the HR strategy and why?
b) How do you think Ashish can convince the client for improving the organization’s ability to attract and keep talented employees?
Operations Management
1. MegaMart stands out as a prominent retail chain celebrated for its online grocery shopping platform, renowned for its strong inventory management system. Delve into MegaMart’s unique approach compared to traditional brick-and-mortar stores, outlining prevalent inventory management techniques in the retail sector. Furthermore, explore MegaMart’s inventory management system, detailing its core components and strategies aimed at enhancing operational efficiency and customer contentment.
2. Explain the core principle of the Theory of Constraints (TOC) and its pivotal role in streamlining manufacturing operations. Considering a suitable example, describe the key principles of the TOC philosophy and its application in synchronous manufacturing to refine production scheduling. Furthermore, illustrate the effectiveness of Drum-Buffer-Rope (DBR) methodology in improving system efficiency, minimizing lead times, and increasing throughput within manufacturing settings, using any industry of your choice.
3. Quality management holds paramount importance in upholding patient satisfaction and safety within a large multi-specialty hospital. Quality management tools serve as indispensable assets in attaining operational excellence and upholding the highest standards of healthcare services. Furthermore, the operations manager assumes a pivotal role in overseeing quality control efforts.
a. Explain the operations manager’s responsibility in instituting and supervising quality control measures within the hospital.
b. Discuss the multiple dimensions of quality pertinent to the healthcare sector, elucidating how each dimension enhances overall patient care and experience.
Strategic Management
Q1. You are the CEO of a bank which has a profitable consumer banking division. Do you think the bank should sell out a profitable business like this? What according to you could be the reasons for a retrenchment strategy? If you were the strategy advisor to the bank, would you advise the bank for such a move?
Q2. The ISL is India’s leading football league but lately, it is struggling with issues such as sponsorship and viewership. What could be the reasons for this lack of interest in sponsors, according to you? What strategies would you recommend to the league management to increase consumer engagement, if you were its strategy consultant?
Q3. WPP became a global advertising behemoth because of its relentless acquisition strategy. This has led to its global dominance. In such a scenario:
a. If you were the owner of a small full-service advertising agency then what strategies would you adopt to compete with the big players like WPP.
b. In your opinion is advertising relevant to marketing anymore? Analyze the complexities of Marketing communications in the post pandemic era. Can AI be solely depended on to solve all the marketing problems or would you still need human intervention while reaching out to the consumers?
Decision Science
1. Consider the following data on the categories of YouTube Shorts and their views. The table shows the number of YouTube Shorts in each category that have been classified as either “High Views” (more than 1,000,000 views) or “Low Views” (1,000,000 views or less).
| Category | High Views | Low Views |
| Music | 50 | 100 |
| Comedy | 30 | 170 |
| Education | 20 | 180 |
| Gaming | 40 | 160 |
| Travel | 10 | 190 |
1. What is the probability that a randomly selected YouTube Short is in the Music category?
2. What is the probability that a randomly selected YouTube Short has High Views?
3. What is the probability that a randomly selected YouTube Short has Low Views?
4. If a YouTube Short is known to be in the Comedy category, what is the probability that it has High Views?
5. If a YouTube Short is known to have High Views, what is the probability that it is in the Gaming category?
2. Use 4 month moving average, and 5 month moving average too. For which moving average Mean Square Error is less?
| Month | Total views on YouTube channel |
| Jan-23 | 10484 |
| Feb-23 | 10884 |
| Mar-23 | 13372 |
| Apr-23 | 14742 |
| May-23 | 16141 |
| Jun-23 | 17210 |
| Jul-23 | 17303 |
| Aug-23 | 18132 |
| Sep-23 | 18208 |
| Oct-23 | 19099 |
| Nov-23 | 20936 |
| Dec-23 | 21914 |
| Jan-24 | 22892 |
| Feb-24 | 23870 |
| Mar-24 | 24848 |
| Apr-24 | 25826 |
| May-24 | 26803 |
| Jun-24 | 27781 |
a) Use an appropriate chart to show the contribution of each category of sales with conclusion. Rahul has this channel and offers a variety of content to users.
| category | Average Views |
| Music | 1,200,000 |
| Comedy | 800,000 |
| Education | 600,000 |
| Gaming | 900,000 |
| Travel | 700,000 |
b) Suppose we have the duration (in seconds) of 10 YouTube Shorts videos: 120, 130, 140, 125, 135, 150, 128, 132, 142, and 155. Calculate the mean (average) duration of these videos.