NMIMS SEMESTER 4 RETAIL MANAGEMENT SOLVED ASSIGNMENTS
Business: Ethics, Governance & Risk
1) Choose any ONE listed company from the BSE/NSE list of top 150 companies by turnover. Locate the Business Responsibility & Sustainability Report or ESG Report (under Statutory/Directors Report) in the Annual Report of 2022-23. Read through the following;
- Section C, Principle 3, 4 and 5 (in BRSR)
- Chairman and/or CEO’s letter (in annual report)
- Business strategy (in annual report)
- Risk management (in annual report)
- ESG performance (in annual report/ BRSR)
- Company website (ESG / sustainability)
- Sustainability/Integrated report (if available)
Collate the information disclosed under these 3 principles from all the above information sources and prepare an executive summary, in your own words, on the company’s philosophy, approach/policy, initiatives and social performance data that showcases its commitment towards its stakeholders, both internal and external.
2) Go through the ‘Management Discussion and Analysis’ section of the annual report of the company selected in Q1 and prepare an analytical write up on the Risk Management Framework of the company, select any three risks which according to you are critical for this company and explain why do you think they are critical and what are the mitigation strategies deployed by the company to effectively manage them.
3) You have studied Business Ethics as a structured subject for the first time.
a) Provide a personal observation as to how it has influenced/altered your perception and understanding of the process of doing business?
b) Explain three ways/examples in which you will apply ethical decision-making process/tools in your day-to-day business decision-making process, whatever be the type of your current business, function, role and designation.
Research Methodology
1. Shoppers stop is conducting an observational research study to analyze the behavior of shoppers in a retail store. Describe the advantages and disadvantages of using a concealed versus unconcealed observation technique. Which technique should be used by Shoppers stop with relevant justification?
2. What is a mediating variable? How a mediating variable is different from moderating variable? Develop a conceptual model by analyzing literature to show the relationship of mediating and moderating variable.
3. Sebamed, a German-based specialist skincare company, has emerged as a formidable disruptor in the highly competitive skincare industry, significantly impacting Unilever’s longstanding dominance. Sebamed’s unwavering dedication to catering specifically to sensitive skin needs has resonated with a growing segment of health-conscious consumers seeking more gentle and hypoallergenic skincare solutions. By focusing on skin-friendly pH levels and leveraging dermatological research, Sebamed has established itself as a trusted brand among those seeking targeted skincare solutions. Their fierce advertising caused a lot of damage to Unilever. Sebamed’s success has posed a direct threat to Unilever’s skincare business, especially in markets where consumers increasingly prioritize natural and skin-friendly products. Acknowledging the disruption caused by Sebamed, Unilever recognized the importance of addressing consumer demand for more natural and sensitive skincare products.
a. Develop a questionnaire to survey the consumer’s preferences and expectations from skin care product.
b. Conduct a primary data collection from 10-15 respondents and present the findings.