NMIMS SEM 2 December 2024 SOLVED ASSIGNMENTS

Business Communication

1. An online retailer of organic products, has experienced a significant delay in the shipment of their flagship product, organic olive oil. Due to unforeseen supply chain disruptions, the company anticipates a two-week delay in fulfilling customer orders. The customer service department must inform affected customers of the delay in a clear, concise, and professional manner. Would a direct or indirect approach be more effective in delivering the negative news of the shipment delay to customers? Justify your answer.

2. Infoway Creators is an online marketing company employed by Medigain. Infoway is arranging for a series of global online sessions by expert doctor panels for Medigain. Since the webinars will have large number of participants, Infoway suggested use of backchannel. What are some ways to incorporate backchannel for Medigain?

3. Maximus, a tech startup, is facing challenges in effectively communicating complex product information to its customers via mobile devices. Despite using concise language and clear headings, the messages often fail to engage users and lead to customer inquiries.

a.What  strategies  can  SwiftCorp  implement  to  improve  the  readability  and comprehension of their mobile messages?

b. How can SwiftCorp leverage visual elements to enhance message delivery and engagement on mobile devices?.

Business Law

Q1. Explain the difference between partnerships under Partnership Act, 1932 and Limited Liability Partnership Act, 2008.

Q2. In any contract, free consent is an integral part and therefore any agreement signed between parties should have free consent. Nivedita is about to enter into a contract and she needs to understand the concept of free consent. Therefore, please explain “Free Consent” and, the instances under which “Free Consent” in an agreement would be affected. Please provide examples for each of such instances.

Q3. Priya is a sales field officer employed with a leading FMCG company handling B2B accounts. As part of her role, she is usually deployed at client and field sites for period ranging from couple of weeks to few months. Currently, her assignment involves working with a large conglomerate having interests in Hospitality, Hospitals, etc. Therefore, she visits at the client sites frequently and ensures that the sales and support are adequately provided. She has been working with one of the leading hotel chains as the company’s client for the past 6 months and her performance has been good but in the last 2 months, she has found that few of the employees of the hotel have been hostile and offensive while interacting with her. She has been made to sit in meetings which does not require her participation. In fact, on numerous occasions, she has been yelled at. Further, the discussions during the meetings are laced with innuendos, which she felt unwelcome to be part of. In fact, few of the employees had insisted on taking her out for a private dinner which she declined and thereafter complaints have been reported against her regarding her performance to the company. She also reported this to her employer who has brushed aside her concerns stating that she is raising this issue as a counter measure to the complaints raised by the hotel against her. In light of the above facts, she has approached you for an advice on the following:

a) Under which law can Priya claim harassment? Explain the type of harassment?

b) To whom can this harassment be reported and how should such reporting of harassment be dealt with?

Essentials of HRM

Q1. As the Chief Operating Officer (COO) of a listed microfinance institution (MFI),you understand the critical importance of integrating HR as a strategic business partner in the opening of a new branch.  In this role, the HR department is not merely a support function but an active participant in shaping the success of the new branch. Explain Role of the HR Department as a business partner in the establishment of the new branch in ABC State?

Q2. Assume you are the head of the HR department at a prominent Management and Engineering  college.  The  institution  is  preparing  to  implement  a  new  performance appraisal system for its faculty members, specifically for Associate Professors and Assistant  Professors.  The  goal  is  to  establish  a  system  that  accurately evaluates performance and adheres to a bell curve rating model, ensuring that faculty members are assessed fairly and that the distribution of ratings follows a normal curve. Design an effective performance appraisal system for Associate Professors and Assistant Professors at the college, incorporating a bell curve or rating scale (1-5/A-E) system.

Q3a. XYZ Corporation is a mid-sized manufacturing company that has experienced rapid growth over the past four years. With this growth, the company has expanded its workforce significantly, but it has also encountered challenges related to HR practices, including compliance issues, employee turnover etc. To address these challenges and improve overall HR effectiveness, the company’s management has decided to conduct a comprehensive HR audit.

Question: What are the objectives,  its specific areas (e.g., recruitment, training and development, compensation and benefits, employee relations, Legal compliances)should be prioritized for conducting an HR audit at ABC Corporation? Mention benefits accrued from audit.

Q3b. Mr. John, the HR Head of XYZ Corporation, is retiring at the end of this year after a commendable  30  -year  tenure  with  the  company.  Under  his  leadership,  the  HR the department has seen significant growth, implementing various initiatives that have enhanced  employee  engagement,  streamlined  recruitment  processes,  and  developed  a strong company culture. His departure creates a critical gap in the leadership team, necessitating a well-thought-out succession plan to ensure continuity and further advancement of the HR functions.

Question: How Company Identifies Potential Successors internally/externally and relate their core competencies which are critical for the new HR Head to lead the department and how can the company assess the readiness of potential candidates to take on the HR Head role?

Operations Management

1. Build Your Dreams (BYD) the world’s largest manufacturer of electric automobiles is planning to establish a new manufacturing plant in India. As the regional head, you are tasked with the crucial decision of selecting the most suitable location for this facility. What factors would you consider when choosing the site for your manufacturing plant? Additionally, provide justification for your location choice, including specific reasons and supporting facts that make it an ideal site for the manufacturing facility.

2. Discuss the core principles of the Theory of Constraints (TOC) and its importance in optimizing manufacturing operations. Using an appropriate example, explain the main elements of the TOC methodology and how it can be applied to synchronized manufacturing to improve production scheduling. Additionally, illustrate how the Drum-Buffer-Rope (DBR) system contributes to enhancing overall system efficiency, minimizing lead times, and boosting throughput in manufacturing settings (consider any industry for your example).

3. Case Study: Quality Management at Crunchy Delights Biscuit Manufacturing

Crunchy Delights is a large-scale biscuit manufacturing company that produces a variety of biscuits, ranging from simple digestives to more elaborate cream-filled varieties. With a reputation for quality and taste, the company has established a significant market presence both domestically and internationally. To maintain its competitive edge, Crunchy Delights places a strong emphasis on quality management to ensure product reliability and customer satisfaction. The operations manager plays a key role in overseeing quality assurance processes

a. Describe the responsibilities of an operations manager in implementing and monitoring quality assurance measures within the manufacturing facility.

b. Discuss the various aspects of quality in the manufacturing industry and how each aspect contributes to overall product quality and customer satisfaction.

Strategic Management

Q1. You are the marketing director of Hindustan Unilever, sequentially sales are dropping  every quarter the management is worried about this situation. In these circumstances. Analyze the reasons for the dropping revenue? What strategic approaches would you suggest in this situation.  Give valid reasons to support your answer.

Q2. Olympic gold quest has hired you as a consultant for evaluating the reasons for India’s gold devoid performance in the Olympics. Suggest a strategic plan for achieving sporting excellence for India.

Q3. You are the marketing strategy head for meta- India. Your business is dependent on advertising, but, despite the large number of consumers using your app, advertising revenue has remained flat. In this situation

a) Create a strategy to attract advertisers. Provide examples to support your answer.

b) Develop two strategies to communicate with your advertisers.

Decision Science

1) Assuming a 4-yearly cycle, find the trend values for the following data by the method of moving average.
Year
Sales
1987
74
1988
100
1989
97
1990
87
1991
90
1992
115

1993
126
1994
108
1995
100
1996
125
1997
118
1998
113
1999
122
2000
126
2) Find the co efficient of correlation between price and sales from the following data. (10 Marks)
Price(Rs)
Sales(units)
103
500
98
610
85
700
92
630
90
670
84
800
88
800
90
750
93
700
95
680
3) a) From the following frequency distribution, find out mean wages of the workers
Wages
Number of Workers
70-80
12
80-90
18
90-100
35
100-110
42
110-120
50
120-130
45
130-140
20
140-150
8

b) Calculate standard Deviation from the following (5 Marks)
Age (in years)
Number of Persons
10-20
2
20-30
4
30-40
8
40-50
10
50-60
12
60-70
4