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NMIMS SEMESTER 3 ASSIGNMENT

NMIMS Semester 3 December 2023 Marketing Assignments 

Customer Relationship Management

Q1. Raghav has started his business and is doing it successfully for quite some time. However, the business has been undergoing a tough competition in the last couple of years and he is planning to start CRM practices for his organization. As a consultant what would you advise him regarding the advantages, disadvantages of CRM. What will you advise him on the prospects of CRM?

Q2. Your company manufactures LED bulbs for sales both in B2B and B2C markets. However, to build relationships you feel there is a strong need to partner with major customers. Your consultant friend has explained to you about the concept of reciprocation. How would you use the concept of reciprocation to build a strong relationship with your customers?

Q3. As a Chief Technological Officer, you are about to implement, a CRM solution in your organisation? How will you:

a. Build a strong database of your customers? Modify and update it as necessary? What will be your sources of data?

b. How will you build a CRM roadmap for your technological implementation?

Marketing Strategy

1. Take any corporate of your choice and explain various levels of strategy for that organization.

2. Assume you are planning to start your own start-up and you have decided to start the same with a clear Vision, Mission, Goals, and objectives. Create and elaborate on the same. (You can decide any business of your choice)

3. a) Explain the concept of need, want, and demand for the footwear category.

b) Explain the 7P’s of Marketing for any restaurant of your choice.

Consumer Behaviour

Q1. A study in 2021 by People Research on India’s Consumer Economy (PRICE) in partnership with the National Payments Corporation of India on Digital Payments has estimated that around 61% of Indian households will be doing digital payments by 2025 if the enabling environment for that is created. The break-up of the households across 3 broad income groups viz. Rich, Middle Class and Poor for digital payments is as under:

ClassNo. of Households in Millions expected to do Digital Payments by 2025% Share
Rich36.023.6%
Middle Class61.040.2%
Poor55.036.2%
Total152.0100.0%

It is obvious that the Poor Class is going to be much bigger in Digital Payments compared to the Rich and almost similar in share compared to the Middle Class, though their average ticket size is going to be smaller. It is also clear that in order the realise the potential number of 55 million Households the poor will need the highest support and hand-holding

From a consumer buying perspective what are the things think the Government Authorities along with banks and financial institutions do to enable a faster adoption of Digital Payments across the poorer and economically backward sections of the society.

Q2. Age has 2 broad categories – chronological age and Subjective Age which is different from chronological age. Subjective Age has 4 dimensions. Analyse how the 4 dimensions of Age will impact the purchase choices for consumers buying cosmetics and ready-to-wear clothes.

Q3. Answer the following

a) A company in USA has developed a Gluten Meter which is device that measure the gluten content in the food a consumer wants to consume. Gluten is a group of proteins found in wheat, barley, rye, and their derivatives. It’s what gives dough its elasticity and helps baked goods maintain their shape. While gluten is responsible for the desirable texture of many baked products, it can aggravate diabetes and obesity. Since India has the highest number of diabetics in the world this American wants to understand the attitude of people towards Gluten and Gluten Meters. How will they be able to understand the attitude of the consumer to this.

b) How will you use hemispheric laterization to influence consumers to buy a particular brand of a lifestyle home theatre system like Bose.

Sales Management

Q.1 Assume you are a sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager. What criteria or qualities would you look for in selecting a person for the position of branch sales manager?

Q.2 Take any product/service of your own choice & explain the Personal Selling process.

Q.3 Read the case & answer the questions based on the case:

Krishna Kumar, the marketing manager of MM Marketing Company was thinking how to go about designing sales territories, assigning salespeople to the territories and setting sales quotas, particularly as the product was new. The new product, called Swishflow fan was a unique kind of a table fan with attractive air-conditioner like looks. Considering the initial production capacity of 1,00,000 numbers in the first year, Krishna Kumar decided to market the product in and around Mumbai, where the marketing and sales office was located. The target consumers were household as well as commercial organizations, who could use this product as table-fan and wall-mounted fan.

Krishna Kumar thought that the territory design should include geographical areas with high market potential for achieving the sales budget of 1,00,000 numbers in the first year and a growth of 25 % per year for subsequent four years. He calculated a sales force size of seven numbers, and decided to launch the product initially in major metros and cities in Maharashtra and Gujarat. Krishna Kumar was of the view that sales quotas should consider sales volume, selling expense, and also number of sales calls per day, in order to have a proper control on salespeople. He wondered how to design sales territories, what criteria should he consider while assigning salespersons to territories, and how to design the sales quotas considering the factors mentioned above.

Questions: a) If you were Krishna Kumar, how would you design the sales territory?

b) Suggest a suitable selling strategy for the new launch

International Marketing

Q1. Your company is a manufacturer of Incense sticks, also called Agarbatti, from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally.

Q2. The government of India initiative is to encourage local industry and consume as locally as possible, and to use the long-term effects of increased demand to develop domestic industry and gradually become self-sufficient. “Vocal for Local” is a term that is having resonance with countries today to promote Local consumption. In your view is it positive for nations to produce locally and avoid globalization?

Q3. Read the following case study carefully and then answer the questions that follow:

Chinese e-commerce platforms ship these goods ordered by Indians by claiming them to be “gifts” as those under Rs 5,000 are not subjected to customs duty. Authorities have seized many such shipments trying to evade customs duty. Chinese retailers like Club Factory, Ali Express and Shein will be affected the most by this move. To reduce these illegal imports, the tax department is planning to charge a mix of integrated goods and services tax (IGST) and customs duty on products ordered from Chinese e-commerce companies and will impose it on buyers at the payment stage, sources said to the paper. “The government is looking to bring in payment gateways on board on the scheme and when the consumer pays the money, IGST and customs duty will be included in the price,” said one source to the paper. Since the government started its crackdown on the imports from Chinese e-tailers, the numbers have gone down. According to a Bloomberg report taken from a customs document, imports of shipment worth below Rs 1,00,000 has fallen sharply by 55 percent in Mumbai. a) What in your opinion should the Government of India take measures to stop the malpractice by Chinese firms? (5marks)

b) Explain antidumping duty and how can the Government apply these duties without violating the WTO rules, of Free Trade.

Brand Management

Case:

Bella, a passionate plant lover, is embarking on a new venture that celebrates the beauty and tranquility of nature. Her start-up, “Bella’s Botanical Haven,” will offer a wide range of indoor and outdoor plants, along with expert gardening advice, workshops, and an online plant care community. Bella aims to create a haven where plant enthusiasts can thrive, connect, and cultivate their green thumb.

Bella has planned the following for her business:

Interactive Plant Care App:

Bella’s Botanical Haven will feature an interactive mobile app that allows users to identify plants, receive personalized care instructions, and track their plant growth over time.

Virtual Garden Design Studio:

The platform will offer a virtual garden design tool that helps users plan and visualize their dream gardens, complete with plant recommendations and layout options.

Plant Subscription Boxes:

Bella’s Botanical Haven will introduce subscription-based plant boxes, where users receive a

curated selection of plants, plant care essentials, and gardening accessories delivered to their

doorstep regularly.

Sustainable Practices:

The brand will emphasize on eco-friendly and sustainable gardening practices, promoting the

use of organic fertilizers, composting, and reducing plastic waste in plant care.

Botanical Events and Workshops:

Regular botanical events, workshops, and guided garden tours will be organized to bring together plant enthusiasts, share knowledge, and foster a sense of community.

1. You have been selected as a brand in charge of the business and you have been given a task to work on brand elements including brand name. Bella has an open mindset for changing the name if that works for the business. Explain and elaborate on various types of Brand elements that you will suggest for the business.

2. Explain various ways through which you will leverage secondary brand association for the business.

3. As a brand in charge of the business, explain your concepts on branding with example to Bella:

a. What are the various things that can be branded, explain with special reference to business.

b. What are the major brand challenges in contemporary times?

NMIMS SEMESTER 3 FINANCE SOLVED ASSIGNMENTS

NMIMS Semester 3 December 2023 Finance Assignments

Capital market and portfolio management

1) Net income = ₹3, 00,000/- preferred dividend = ₹30,000/- during the year. In addition it also had ₹30, 00,000 total shares outstanding during the year and ₹5, 00,000/- preferred stock. Calculate ROE of the organization. (10 mark)

2) Your collogue is interested to invest in derivative market. But he doesn’t have a good knowledge about it. He wants some information about different types of derivatives. Explain him different types of derivatives. (10 mark)

3) a) Your friend wanted to invest in stock market. But he is confused how much amount to invest in different stocks. With the help of sharpe ratio, help your friend to prepare optimum portfolio. (5 mark)

Stock

Sharpe Ratio

S1

1.5

S2

2

S3

2.5

Total

6

b) If you have Rs.10, 000/- & decides to invest 40% in mutual fund and rest in shares. Expected return from mutual fund is 8% & from shares is 12%. How will you calculate total expected return? (5 mark)

Strategic cost management

1. Shubham Limited is in the business of Fashion Designing. It has received an order to deliver 25,000 jackets custom made for ABC Ltd. The cost estimates for producing the jackets is as under:

a) Cloth 2500 reams of cloth @ Rs. 4000/- per ream

b) Threads and other decoration total Rs. 12,50,000/-

c) Labour rate Rs. 500 per hour. Total hours required is 5000 hours

d) Factory overheads Rs. 8,00,000/-

e) Selling expenses (including delivery charges) Rs. 75,000/-

Quote a price per jacket on the following basis:

  1. Cost Plus 10% margin on cost
  2. Variable cost + 20% margin
  3. Target profit of Rs. 200 per jacket. Calculate the PV Ratio at that price.
  4. Shubham Limited has a good brand following and people are willing to give up to Rs. 2500 per jacket. Shubham prices it at Rs. 2400 per jacket. What is this strategy called?

2. M/s Priya Industries is in the business of manufacturing and selling lubricants. There are 4 types of products. The information available about each:

P1

P2

P3

P4

Total

No. of units

produced

1300

2000

1500

1200

6000

Labour Hours

250

350

200

200

1000

No. of units in 1

packet

2

5

3

3

13

Machine Hours

260

450

360

180

1250

The total cost incurred is as under:

Fixed Costs

Rs.

Salaries and Wages

2500000

Supervisor Cost

75000

Factory Overheads

1000000

Packaging costs

600000

Total Costs

4175000

It is assumed that the supervisor spends time in proportion of no.of units produced. Calculate the cost of each unit of the products under:

a) Traditional Costing

b) ABC Costing

Q3.

a) With the following information, prepare the Budgeted Profit for the year for Company XYZ. (5 marks)

4 products (P, Q, R & S) are produced by XYZ Ltd. The labour costs are at Rs. 10 per hour of work. Raw Material used for all products is similar at Rs. 25 per kg.

Factory Rent is Rs. 1,00,000 and other Overheads are at Rs. 20,000/-. Prepare a Budgeted Profit and Loss Statement for XYZ Ltd.

Other information is as under:

UoM

P

Q

R

S

No. of Units

produced

Nos.

50

45

80

90

Sales Price

Rs. Per Unit

700

700

900

950

Labour Hours

Hrs. per unit

10

12

8

4

Raw Material

Kgs. per unit

6

5

10

12

b) The following is the Profit or Loss statement of SRT & Co. (5 marks)

Sales

25000 @ Rs. 50

p.u.

1250000

Variable Cost

Raw Material

250000

Labour

345000

Variable Overheads

150000

Fixed Costs

400000

Profit

105000

Calculate:

a) Contribution per unit

b) PV Ratio

c) No. of units to be sold for earning profit of Rs. 70,000/-

Marketing of financial services

Q.1) Develop a Public Relations campaign for SEBI to educate retail investors about the risks involved in trading in the Futures and Options segment. (10 Marks)

Q.2) Your client Mr. Ashok Pandit has a moderate risk profile. Explain the potential benefits of investing in Mutual Funds that periodically rebalance their portfolio between equity and debt. (10 Marks)

Q.3) As a Financial Planner, you have been approached by Anuj, a 35-year-old marketing executive earning an annual income of Rs. 15 lakhs. His wife, Neha, is 32 years old and currently a homemaker. They have a 4-year-old daughter named Riya. Anuj and Neha seek your expertise in making important financial decisions. Feel free to make any necessary assumptions to develop your recommendations.

a) Anuj and Neha, seek your assistance to plan for their daughter Riya’s higher education expenses. They want to ensure they are financially prepared for her future educational needs. What advice or strategies would you recommend to help them save and invest wisely for Riya’s higher education? (5 Marks)

b) Anuj aims to retire by the age of 60. Design a comprehensive retirement plan for him. (5 Marks)

Taxation- Direct and Indirect

1) What is the idea of “Residential Status” in direct taxes on individuals, and how does it affect a taxpayer’s (both resident and non-resident) tax liability in India? (10 Marks)

2) What is the GST (Goods and Services Tax) notion of “Supply” in India, and how does it establish the taxability of transactions within the GST framework? Explain the distinction between VAT and GST. (10 Marks)

3) XYZ Electronics Pvt. Ltd. is a Mumbai-based electronic gadget company. They just received an order for 1000 units of their latest smart phone model from a dealer in another state. The selling price per unit is INR 15,000, with a 12% GST rate. XYZ Electronics Pvt. Ltd. is interested in learning about the GST consequences of this interstate sale. Can you answer the following questions for them?

a) What type of supply does this transaction fall under and how will it be treated under GST? (5 Marks)

b) What is the GST liability for XYZ Electronics Pvt. Ltd. on this sale, and how will they calculate the tax amount? (5 Marks)

Cost and management accounting

Q1. The following details have been extracted from Sam Ltd.’s books of accounts for the year ending March 31, 2023. The manager of the company is shared and divides his time between the factory and the office in the ratio of 20:80. You are required to compute: (a) prime cost, (b) factory overhead, (c) factory cost, (d) over head and (e) cost of sale.
Stock of Materials: Opening 2,82,000.00
Stock of Materials: Closing 3,00,000.00
Materials Purchased during the year 12,48,000.00
Direct Wages 3,57,600.00
Indirect Wages 24,000.00
Salaries for Administrative Staff 60,000.00
Freights: Inwards 48,000.00
Freights: Outwards 30,000.00
Cash Discount Allowed 21,000.00
Bad Debts W/Off 28,200.00
Repairs to Plant and Machinery 63,600.00
Rent, Rates and Taxes of Factory 18,000.00
Rent, Rates and Taxes of Office 9,600.00
Travelling Expenses 18,600.00
Salesmen’s salaries and commission 50,400.00
Depreciation W/Off: Plant and Machinery 42,600.00
Depreciation W/Off: Furniture 3,600.00
Director’s fees 36,000.00
Electricity Charges: Factory 72,000.00
Fuel Charges: Boiler 96,000.00
General Charges 37,200.00
Manager’s Salary 72,000.00
Q2. You are required to compute the labor turnover using different methods of labor turnover measurement from the following information provided for Manas Ltd. for the month of December 2022. Total workers in the beginning of the month were 3800, whereas at the end of the month were 4200. During the month, 50 workers left the firm on account of their own problems while 80 workers were discharged. 560 workers were engaged during the month in various departments. But out of them, only 60 were appointed.
Q3. A product sells at Rs. 3 per unit. The company uses a first-in-out actual costing system. A new fixed manufacturing overhead allocation rate is computed each year by dividing the actual fixed manufacturing overhead cost by the actual production. The following data is available for the first two years:
Year 1 Year 2
Sales (Units) 1500 1800
Production (Units) 2100 1500
Cost: (Rs.) (Rs.)
Variable Manufacturing 1050 750
Fixed Manufacturing 1050 1050
Variable Marketing and Administration 1500 1800
Fixed Marketing and Administration 600 600
Prepare Income Statement for each year based on:
a. Absorption Costing
b. Variable Costing

NMIMS SEMESTER 3 HRM SOLVED ASSIGNMENTS

NMIMS Semester 3 December 2023 HRM Assignments

Organisation Culture

1. Culture can be a double-edged sword, serving as an asset or a liability for an organization. Analyse the concept of “culture as a liability” with respect to its potential negative effects on organizational performance, employee behaviour, and overall organisational engagement outcomes. Provide an example of a company that has experienced culture-related liabilities and analyse the reasons behind the challenges.

2. Identify and debunk three common myths about organizational culture. Provide a detailed explanation of each myth and support your arguments with real-life example or a case study that illustrate the negative impact of believing in these myths.

3.a. Analyse the role of communication in the process of changing organizational culture. How can leaders effectively communicate the need for change, foster employee engagement, and overcome resistance during times of significant transformation?

3.b. Analyse the risks and benefits of cultural alignment in mergers and acquisitions, citing a real-world example. How can leaders effectively balance cultural differences to achieve successful post-merger integration and preserve the strengths of each organisation involved?

Organisational Theory, Structure and Design

1. Henri Fayol, the father of the classical approach was the first to present his observations on organisational management. What according to you are the 4 major principles driving this approach that are still relevant in today’s organisations? Give suitable examples.

2. LookBook is launching its new mobile application. It is facing many internal management problems. According to Greiner’s Organisational Growth Model, explain the different phases of crisis that the company may go through. Highlight with examples.

3. Ashish and Avanti are planning to enhance the organisational effectiveness of their e-commerce start-up business. Keeping the above scenario in mind,

a. How do you think they will measure the organisational effectiveness of their business? Add examples

b. They are in favor of the systems approach. Explain this and state what the benefits of it, with examples.

Compensation & Benefits

Q1) ABC Metallurgicals Pvt Ltd is a medium scale manufacturer engaged in producing castings (big, medium & small) for the auto industry. It proposes to set-up a new plant in the vicinity of Pune, Maharashtra and their MD has approached you to design their Compensation structure. Explain briefly how you would proceed from the principles.

Q2) The M.D of a big hospital has approached you to solve the problem of manpower attrition. It seems that good people are being recruited but they are leaving after two or three years which is not only hampering service to patients but is also affecting the hospital’s reputation. He wants you to study the situation and recommend appropriate strategies. What will your strategy be to improve the situation in the hospital?

Q3) Get-well hospitals is a reputed chain of hospitals in the southern part of the country and recently they have decided to open a branch in a city in Western India. As a first step they had advertised for the position of “Staff Nurses” with nursing qualification and adequate experience. From the numerous applicants they selected fifteen ladies from diverse background, w.r.t age, qualification, experience, attitude, physical fitness & communication skill. Q3a) The “Administrator” of that hospital wants you to design an appropriate scheme so that they can rank these ladies (from best to last) and give them the compensation befitting their worth to the orgn. Discuss the “scheme” that you would design to assess these ladies. Their requisite Job Description & Job Specification is given below.

Q3b) You are requested to suggest how the selected persons can be compensated. (5 marks)

Job Description i) Monitor and record vital health parameters of indoor patients & communicate to attending doctor in case of any abnormalities ii) Provide proper medication to individual patients as per doctor’s advice iii) Accompanying Resident Doctor/Specialist on rounds and act on their advice iv) Maintain patient hygiene as well as in the hospital ward by directing cleaning staff v) Maintain liaison with Dietician regarding food for individual patients vi) Maintain liaison with Lab for doctor prescribed tests and place report to doctor vii) Be kind to patients, especially while dealing with elderly ones viii) Be always cautious to identify any life-threatening deterioration in patient’s health

Job Qualification

i) Must have appropriate “Nursing” qualifications & at least seven years of ward experience out of which three years should be in a big hospital. ii) Must be physically fit & quite agile to give effective care to each patient iii) Must be able to communicate in local language, English and preferably Hindi iv) Must have good knowledge about what emergency medicine to use in which situation. v) Should be having good behaviour & capable of providing emotional support vi) Should be having technical competence to computerize all medical records vii) Should be able to handle specialised medical equipment like ventilator, PAP

Performance Management System

Question-1 You have joined as HR Manager at Sonata Logistics which is a five year old company. You are required to design a ‘360 degree appraisal form’ as a method of employee appraisal.

Question-2 Network Limited is a computer hardware manufacturer and is introducing self-appraisal as a method for employee evaluation. Design a employee self appraisal form.

Question-3

SmartClass Ltd is a start-up company that conducts coaching, tuitions for students across India. The company is expanding rapidly across India and is hiring Teachers.

Using the SMART principles, prepare 2 goals each for each of the following:

a) Training Manager at SmartClass Ltd (5 marks)

b) Hiring Manager at SmartClass Ltd

Manpower Planning, Recruitment & Selection

1. As a Training Manager of a fast-growing tech company, you are tasked to select a trainer for a training program to enhance the leadership skills of mid-level managers. The company has a diverse workforce, including remote employees. Outline the skills you will be looking for the trainer for creating a comprehensive leadership-training program that caters to different learning styles and accommodates remote participants.

2. You are the HR Manager of a well-established manufacturing company that has been using traditional methods of performance appraisal for many years. The management team is considering a potential shift to more modern performance management approaches. Your task is to provide an in-depth analysis of the advantages and disadvantages of traditional performance appraisal methods in the context of your organization.

Q.3 a) You are the Human Resources Manager of a rapidly expanding technology company that values fair and accurate employee performance appraisal. However, you’ve noticed that various biases and cognitive effects can impact the objectivity of performance evaluations. Analyze any three challenges faced while appraising the performance of employees and explain how each one can potentially distort the assessment process.

Q.3 b) You are the Recruitment Manager of a dynamic multinational corporation aiming to attract top talent in the competitive tech industry. The company recognizes the need for modern recruitment methods to identify and select the best candidates. Select any three of the modern recruitment methods and explain why you have selected these three methods.

Industrial Relations & Labour Laws

Q1. “Industrial dispute” is a dispute between workers and management. Discuss main causes of industrial dispute.

Q2. International labor organization is an important source for labor statistics on employment, educational level, economic performance, and worker participation. Discuss topics of interest for this organization.

Q3. “Workers’ participation in management” means involvement of representatives of workers in the decision-making process of an organization.

a) Discuss in what different ways workers can participate in management.

b) Discuss at what levels workers can participate in management.

NMIMS SEMESTER 3 OPERATIONS MANAGEMENT ASSIGNMENT

NMIMS Sem 3 December 2023 Operations Assignments

Procurement Management

1. XYZ corporation is a medium sized manufacturing company that specializes in producing electronic components. Over the years, the company has experienced growth and expansion, leading to an increased demand for various raw materials, components, and services. However, the procurement processes within the organization have not evolved to accommodate these changes. As a result, there have been instances of delays in sourcing materials, inconsistent purchase practices, and potential cost inefficiencies. Evaluate the current purchase policy and procedures at XYZ corporation and recommend improvements to the purchase policy and procedures that could lead to more streamlined and effective procurement processes. Also, identify and describe the various requisition types that XYZ corporation might encounter in its procurement operations by explaining the importance of categorizing requisition types and how it can help in better procurement planning and execution. Lastly, propose a step by step process for issuing and RFx for XYZ corporation to ensure effective supplier selection and negotiation.

2. GlobalMart Inc. is a multinational retail company that operates in various countries. The company sources products from suppliers located worldwide and distributes them to its retail stores. However, GlobalMart Inc. has been facing challenges in ensuring timely and cost effective transportation and delivery of goods. The lack of standardised transportation strategies, documentation discrepancies, and limited shipment traceability have led to operational inefficiencies. Explain the concept of INCO terms and their significance in international procurement and shipping by evaluation how selecting appropriate INCO terms can impact Global Mart Inc.’s transportation costs and responsibilities. Also, discuss the potential consequences of inaccurate or incomplete documentation on the transportation and delivery process by proposing strategies or technologies that Global Mart Inc. can implement to improve shipment tracking and visibility. Lastly, recommend a comprehensive transportation and logistics strategy that aligns with the company’ global operation, focussing on cost efficiency and timely delivery.

3. TechCom Solutions is a fast growing IT services company that provides a wide range of solutions to its clients. As the company expands its operation, it faces challenges I effectively sourcing reliable suppliers, streamlining the supplier registration process, and evaluation supplier performance. These challenges have the potential to impact the company’s service delivery and profitability.

a) Discuss the importance of conducting spend analysis for TechCom Solutions to identify cost saving opportunities and strategic sourcing possibilities. Also, recommend steps and criteria for enhancing the supplier selection process, ensuring the registration of qualified and reliable suppliers.

b) Discuss how understanding total cost ownership can contribute to TechCom solutions; decision making process when selecting suppliers and products. Also, explain how ABC can help TechCom solutions allocate costs more accurately and make informed procurement decisions.

Service Operations Management

Q1. Strategies & decisions of regarding Service Operation are taken at various levels of hierarchy in organizations. Discuss these levels of hierarchy and the Strategic decisions taken at these levels. Explain these concepts by taking an example of any Educational Institute of your choice.

Q2. The ‘Service Design’ concept is understood and carefully planned in Service Operations. Explain the various approaches that Service setups can apply to the ‘Service Design’? Explain the concept with the help of reference of a hospitality setup like a Resort.

Q3. An automobile service center is a common service setup involving many different types of service processes. Discuss the following aspects of these kind of setups (you can take an example of your choice) with reference to the following questions

a) Discuss the elements that need to be planned in a Service Framework of the mentioned setup.

b) These services do not plan all operations in the presence of the customers as well as make them visible to customers. Discuss this aspect of the layout planning of these processes with the concept of Decoupling of processes

Enterprise Resource Planning

Question: Read the case study — ‘AuroVision Consulting (AVC) moves Human Resources to the Cloud’ and answer the following questions.

1. Analyze AuroVision Consulting’s problems with its legacy human resources systems. What was the business impact of these problems?

2. Was a cloud-based system appropriate for AuroVision Consulting? Justify your answer by giving suitable explanations.

3. Keeping the above case as a reference, (10 marks)

a. Explain the integration of mobile app with the Oracle HCM ERP (5 marks)

b. Benefits ofHCM solution implementation in developing Reporting and Analytics by AVC’s USbased analytics group? Explain using any one use case for the same.

Total Quality Management

Q1. Maxx Industry is in the process of implementing TQM across the entire organization. You are asked to make a presentation to the senior managers on the aspects of TQM and points to consider while implementing. Discuss your presentation.

Q2. What would be your advice to a design team on quality management techniques that may support in removing defects in products at design phase or the production phase?

Q3. Below is data collected for the percentage of defective from a process (n=100).

Sample123456789101112131415
 .04.02.05.03 .04.03.07.01.02.03.02.02.08.03
  1. Find all control limits for this process. (5 Marks)
  2. Discuss two types of control charts you will use for attributes data.

Operations and Supply chain strategies

1. How can the full set of logistical and cross-functional drivers be used to create strategic fit for a PC manufacturer targeting both time-sensitive and price-conscious customers?

2. “SCOR model links business processes, performance metrics, skills and practices into a unified structure” Comment. (10 Marks)

3. Yomato is an Indian multinational restaurant aggregator and food delivery company. Company reported first-ever profitable quarter brought a whole lot of cheer among management. Company is also planning to expand its business to other countries as well.

a. Explain various competitive dimensions in detail that company needs to rework to get sustainable profitability.

b. You are appointed as consultant for the Yomato. Suggest some corporate level strategies that ultimately helps them.

Project Management

Q1. Assume your company has got the contract to build a new airport in Goa. It is a very important project for you and your company. How are you going to manage the different stages of the project?

Q2. The activity involved in a certain project have been identified as follows:

Job Time

(weeks)

No. of Men

required

Precedence

requirements

A 5 1 –

B 10 1 A

C 8 2 A

D 6 3 B,C

E 7 1 B,C

F 4 2 E

G 4 2 D,F

H 2 1 G

a. For the above project draw the network (using the MS word line function) and determine the critical path.

b. If there are three men available at any one time how long would the project take and how would you allocate the men to the activities?

c. If there are no restrictions on the amount of labour available, explain how you would schedule the activities?

Q3. Steel Authority of India Limited (SAIL) that runs Visvesvaraya Iron and Steel Plant (VISP) at Bhadravati in Karnataka decided to close the unit last year. Founded in 1954, SAIL operates and owns five integrated steel plants at Bhilai, Rourkela, Durgapur, Bokaro and Burnpur (Asansol) and three special steel plants at Salem, Durgapur and Bhadravathi. SAIL has declared VISP a loss-making unit. Please suggest:

A transition plan for the project and factors that might affect the smooth termination of the projects.

b. List down the contents of Closure report and the post closure activities you would suggest to be undertaken.

NMIMS SEMESTER 3 BUSINESS MANAGEMENT ASSIGNMENTS

NMIMS Semester 3 December 2023 Business Management Assignments

Organization theory structure and design

1. Henri Fayol, the father of the classical approach was the first to present his observations on organisational management. What according to you are the 4 major principles driving this approach that are still relevant in today’s organisations? Give suitable examples.

2. LookBook is launching its new mobile application. It is facing many internal management problems. According to Greiner’s Organisational Growth Model, explain the different phases of crisis that the company may go through. Highlight with examples.

3. Ashish and Avanti are planning to enhance the organisational effectiveness of their e-commerce start-up business. Keeping the above scenario in mind,

a. How do you think they will measure the organisational effectiveness of their business? Add examples

b. They are in favor of the systems approach. Explain this and state what the benefits of it, with examples.

Cost and management accounting

Q1. The following details have been extracted from Sam Ltd.’s books of accounts for the year ending March 31, 2023. The manager of the company is shared and divides his time between the factory and the office in the ratio of 20:80. You are required to compute: (a) prime cost, (b) factory overhead, (c) factory cost, (d) over head and (e) cost of sale.
Stock of Materials: Opening 2,82,000.00
Stock of Materials: Closing 3,00,000.00
Materials Purchased during the year 12,48,000.00
Direct Wages 3,57,600.00
Indirect Wages 24,000.00
Salaries for Administrative Staff 60,000.00
Freights: Inwards 48,000.00
Freights: Outwards 30,000.00
Cash Discount Allowed 21,000.00
Bad Debts W/Off 28,200.00
Repairs to Plant and Machinery 63,600.00
Rent, Rates and Taxes of Factory 18,000.00
Rent, Rates and Taxes of Office 9,600.00
Travelling Expenses 18,600.00
Salesmen’s salaries and commission 50,400.00
Depreciation W/Off: Plant and Machinery 42,600.00
Depreciation W/Off: Furniture 3,600.00
Director’s fees 36,000.00
Electricity Charges: Factory 72,000.00
Fuel Charges: Boiler 96,000.00
General Charges 37,200.00
Manager’s Salary 72,000.00
Q2. You are required to compute the labor turnover using different methods of labor turnover measurement from the following information provided for Manas Ltd. for the month of December 2022. Total workers in the beginning of the month were 3800, whereas at the end of the month were 4200. During the month, 50 workers left the firm on account of their own problems while 80 workers were discharged. 560 workers were engaged during the month in various departments. But out of them, only 60 were appointed.
Q3. A product sells at Rs. 3 per unit. The company uses a first-in-out actual costing system. A new fixed manufacturing overhead allocation rate is computed each year by dividing the actual fixed manufacturing overhead cost by the actual production. The following data is available for the first two years:
Year 1 Year 2
Sales (Units) 1500 1800
Production (Units) 2100 1500
Cost: (Rs.) (Rs.)
Variable Manufacturing 1050 750
Fixed Manufacturing 1050 1050
Variable Marketing and Administration 1500 1800
Fixed Marketing and Administration 600 600
Prepare Income Statement for each year based on:
a. Absorption Costing
b. Variable Costing

Consumer behavior

Q1. A study in 2021 by People Research on India’s Consumer Economy (PRICE) in partnership with the National Payments Corporation of India on Digital Payments has estimated that around 61% of Indian households will be doing digital payments by 2025 if the enabling environment for that is created. The break-up of the households across 3 broad income groups viz. Rich, Middle Class and Poor for digital payments is as under:

ClassNo. of Households in Millions expected to do Digital Payments by 2025% Share
Rich36.023.6%
Middle Class61.040.2%
Poor55.036.2%
Total152.0100.0%

It is obvious that the Poor Class is going to be much bigger in Digital Payments compared to the Rich and almost similar in share compared to the Middle Class, though their average ticket size is going to be smaller. It is also clear that in order the realise the potential number of 55 million Households the poor will need the highest support and hand-holding

From a consumer buying perspective what are the things think the Government Authorities along with banks and financial institutions do to enable a faster adoption of Digital Payments across the poorer and economically backward sections of the society.

Q2. Age has 2 broad categories – chronological age and Subjective Age which is different from chronological age. Subjective Age has 4 dimensions. Analyse how the 4 dimensions of Age will impact the purchase choices for consumers buying cosmetics and ready-to-wear clothes.

Q3. Answer the following

a) A company in USA has developed a Gluten Meter which is device that measure the gluten content in the food a consumer wants to consume. Gluten is a group of proteins found in wheat, barley, rye, and their derivatives. It’s what gives dough its elasticity and helps baked goods maintain their shape. While gluten is responsible for the desirable texture of many baked products, it can aggravate diabetes and obesity. Since India has the highest number of diabetics in the world this American wants to understand the attitude of people towards Gluten and Gluten Meters. How will they be able to understand the attitude of the consumer to this.

b) How will you use hemispheric laterization to influence consumers to buy a particular brand of a lifestyle home theatre system like Bose.

Digital marketing

Ms. Sophia envisions establishing an innovative app called “Jewels4All” dedicated to offering a wide range of jewelry pieces. Jewels4All will act as a comprehensive aggregator platform for jewelry vendors, both established brands and independent artisans, to showcase and sell their products. The app will also feature a collection of exquisite jewelry designed and manufactured in-house. The app’s unique selling proposition (USP) will be providing customers access to high-quality jewelry at competitive prices, enabled by bulk purchasing and a robust digital marketing strategy. The company plans to exclusively focus on digital marketing, forgoing traditional media channels.

1. How will you promote Jewels4All on the online platforms?

2. Assume you plan to launch a campaign to promote the Jewels4All where the main objective is to create brand awareness for the masses. The campaign will be done at the national level with a very high budget. Explain the seven stages for setting up a marketing campaign for the brand Jewels4All.

a. Explain the key activities involved in the campaign set up for the Brand Jewels4All.

b. What are the key activities involved in monitoring the campaign for Jewels4All?

Project management

Q1. Assume your company has got the contract to build a new airport in Goa. It is a very important project for you and your company. How are you going to manage the different stages of the project?

Q2. The activity involved in a certain project have been identified as follows:

Job Time

(weeks)

No. of Men

required

Precedence

requirements

A 5 1 –

B 10 1 A

C 8 2 A

D 6 3 B,C

E 7 1 B,C

F 4 2 E

G 4 2 D,F

H 2 1 G

a. For the above project draw the network (using the MS word line function) and determine the critical path.

b. If there are three men available at any one time how long would the project take and how would you allocate the men to the activities?

c. If there are no restrictions on the amount of labour available, explain how you would schedule the activities?

Q3. Steel Authority of India Limited (SAIL) that runs Visvesvaraya Iron and Steel Plant (VISP) at Bhadravati in Karnataka decided to close the unit last year. Founded in 1954, SAIL operates and owns five integrated steel plants at Bhilai, Rourkela, Durgapur, Bokaro and Burnpur (Asansol) and three special steel plants at Salem, Durgapur and Bhadravathi. SAIL has declared VISP a loss-making unit. Please suggest:

A transition plan for the project and factors that might affect the smooth termination of the projects.

b. List down the contents of Closure report and the post closure activities you would suggest to be undertaken.

International Business

Q1. In our country many products from China dominate our markets and have made production unprofitable for Indian manufacturers. In your opinion should we allow the entry of Chinese products in our country?

Q2. Countries like US have at times stated “America First” as their policy. Do you consider that our country should adopt “India First” policy? In this context, explain how countries can create barriers to promote their own products.

Q3. Read the following case study carefully and then answer the questions that follow:

A BBC anchor remark on India while discussing ISRO’s historic lunar mission – Chandrayaan-3. The anchor asked question to a person who was reporting from India – whether India should really be spending money on a space program the size of Chandrayaan-3 in the wake of poverty in the nation. He claimed much of India’s population lives in poverty and over 700 million Indians don’t have access to a toilet. An Indian Industrialist tweeted that a large part, our poverty was a result of decades of colonial rule, which systematically plundered the wealth of an entire subcontinent. Yet the most valuable possession we were robbed of was not the Kohinoor Diamond but our pride & belief in our own capabilities. Ironically India is home to the largest number of hungry people. Around 213 million go hungry and are malnourished people as they do not get proper two meals a day. Food distribution channels are weak and about 10 % of the stored food grains is being wasted and eaten up by rats and birds while human population is deprived of food.

a) Explain whether India should continue to fund space programs, and do International business in space technology to other countries, or invest in making of Toilets?

b) Explain whether India should continue to export food grains to various other countries?

NMIMS SEMESTER 3 BANKING & FINANCE ASSIGNMENTS

NMIMS Semester 3 December 2023 Banking & Finance Assignment

Marketing of Financial Services

Q.1) Develop a Public Relations campaign for SEBI to educate retail investors about the risks involved in trading in the Futures and Options segment. (10 Marks)

Q.2) Your client Mr. Ashok Pandit has a moderate risk profile. Explain the potential benefits of investing in Mutual Funds that periodically rebalance their portfolio between equity and debt. (10 Marks)

Q.3) As a Financial Planner, you have been approached by Anuj, a 35-year-old marketing executive earning an annual income of Rs. 15 lakhs. His wife, Neha, is 32 years old and currently a homemaker. They have a 4-year-old daughter named Riya. Anuj and Neha seek your expertise in making important financial decisions. Feel free to make any necessary assumptions to develop your recommendations.

a) Anuj and Neha, seek your assistance to plan for their daughter Riya’s higher education expenses. They want to ensure they are financially prepared for her future educational needs. What advice or strategies would you recommend to help them save and invest wisely for Riya’s higher education? (5 Marks)

b) Anuj aims to retire by the age of 60. Design a comprehensive retirement plan for him. (5 Marks)

Retail banking

Q1. Retail bank has different distribution channels to facilitate customers and give him different options to use banking services. This choice helps the customer to choose the channel he deems fit at that point of time. Explain the different channels and also explain why banks are discouraging customers to visit branch for financial transactions. (10 marks)

Q2. Credit appraisal is an important step in doing financial due diligence. If this action is not carried out properly it may result in bad loan and subsequent NPA. Explain the basic lending principles and the role of credit scoring and CIBIL score. (10 marks)

Q3. Today we are in era of e-banking/digital banking. Brick and mortar banking is virtually coming to an end. Technology has deeply pervaded banks and is playing an important role in increasing performance, accuracy and speed. Discuss the importance of the following in digital banking: a) Artificial intelligence (5 marks) b) Multifactor authentication

Cost & Management Accounting

Q1. The following details have been extracted from Sam Ltd.’s books of accounts for the year ending March 31, 2023. The manager of the company is shared and divides his time between the factory and the office in the ratio of 20:80. You are required to compute: (a) prime cost, (b) factory overhead, (c) factory cost, (d) over head and (e) cost of sale.
Stock of Materials: Opening 2,82,000.00
Stock of Materials: Closing 3,00,000.00
Materials Purchased during the year 12,48,000.00
Direct Wages 3,57,600.00
Indirect Wages 24,000.00
Salaries for Administrative Staff 60,000.00
Freights: Inwards 48,000.00
Freights: Outwards 30,000.00
Cash Discount Allowed 21,000.00
Bad Debts W/Off 28,200.00
Repairs to Plant and Machinery 63,600.00
Rent, Rates and Taxes of Factory 18,000.00
Rent, Rates and Taxes of Office 9,600.00
Travelling Expenses 18,600.00
Salesmen’s salaries and commission 50,400.00
Depreciation W/Off: Plant and Machinery 42,600.00
Depreciation W/Off: Furniture 3,600.00
Director’s fees 36,000.00
Electricity Charges: Factory 72,000.00
Fuel Charges: Boiler 96,000.00
General Charges 37,200.00
Manager’s Salary 72,000.00
Q2. You are required to compute the labor turnover using different methods of labor turnover measurement from the following information provided for Manas Ltd. for the month of December 2022. Total workers in the beginning of the month were 3800, whereas at the end of the month were 4200. During the month, 50 workers left the firm on account of their own problems while 80 workers were discharged. 560 workers were engaged during the month in various departments. But out of them, only 60 were appointed.
Q3. A product sells at Rs. 3 per unit. The company uses a first-in-out actual costing system. A new fixed manufacturing overhead allocation rate is computed each year by dividing the actual fixed manufacturing overhead cost by the actual production. The following data is available for the first two years:
Year 1 Year 2
Sales (Units) 1500 1800
Production (Units) 2100 1500
Cost: (Rs.) (Rs.)
Variable Manufacturing 1050 750
Fixed Manufacturing 1050 1050
Variable Marketing and Administration 1500 1800
Fixed Marketing and Administration 600 600
Prepare Income Statement for each year based on:
a. Absorption Costing
b. Variable Costing

Commercial Banking System & Role of RBI

1) Independence of Central Bank is very crucial for impartial functioning and fair play in the economy. Any closeness of Central Bank to Ministry of Finance will not be fair and it will be viewed as baby of the government and will be looked with suspicion. Do you agree or disagree with the above statement and what is your stand? (10 marks)

2) RBI has different parameters for evaluating the performance of bank. These criteria emanates from different roles played by commercial banks. Explain the different parameters on which banks are rated on scale of 1 to 5. Here 5 is rated as unsatisfactory/poorly performing bank, while 1 rating is deemed as a well run bank. (10 marks)

3) Today most of the banks are focusing on recovery of Non-Performing Assets (NPAs). A large chunk of bank’s money is locked in these assets. Major defaulters are intentional who plan to defraud the bank and run away. The other type of defaulters are those, who because of circumstances or due to some inability are unable to repay the bank loans. Banks have to make huge provisions for NPAs, which reduce the profitability of the banks. However, new legislations have been passed expediting recovery process but more needs to be done. In light of above statements:

a) Write the major steps taken for recovery since last 10 years (5 marks)

b) How do you differentiate between intentional defaulters and ability defaulters, and the view of RBI on these two category of defaulters?

Corporate Finance

1) Calculate the WACC for M/s Antara Limited with the following information:

Capital Structure

BV

Share Capital

50,00,000

Retained Earnings

2,50,000

Debentures

15,00,000

Bank Loan

2,00,000

Share price of M/s Antara Limited at the beginning of the year was Rs. 50 and end of the year was Rs. 55 per share. Dividend declared was Rs. 5. Beta of the Company was pegged at 0.6. M/s Antara had floated its Debentures at 8% fixed interest for 5 years. The bank had extended a loan on floating rate basis. Interest paid during the year was Rs. 10000. Government securities are earning a return of 4% currently.

2) Calculate the Gross and the Net Operating Cycle for Vishal & Co. Ltd. using the following information. (Assume 360 days in a year). (10 marks)

Amt. in Rs.
Opening Balances
Raw Material200,000
WIP60,000
Finished Goods600,000
Debtors250,000
Creditors550,000
Closing Balances
Raw Material300,000
WIP65,000
Finished Goods725,000
Debtors215,000
Creditors575,000
Annual Purchase of Raw Material3,200,000
Manufacturing Expenses550,000
Selling & Distribution Costs300,000
Sales4,480,000

3) a) What should be the amount to be invested:

i) To receive Rs. 2,00,000 per annum in perpetuity at an interest rate of 8%.

ii) In addition to conditions of point (i) above, if a growth rate of 3% is expected every year.

To receive Rs. 4,00,000 per annum in perpetuity at an interest rate of 5%.

b) Calculate the current ratio and Acid Test Ratio with the following information

(5 marks)

Debtors

500,000

Cash and Bank

200,000

Inventory

400,000

Trade Payables

150,000

Bank OD

50,000

Financial Institutions and Markets

Q1. Mr Raman is one of the director in XYZ ltd company. The company is engaged in hotel sector ,which has recently witnessed a steady downfall in its revenue and value of its assets due to a downward trend persisting in the market. The periodical financial result of the company were to be declared in the fortnight time. Mr. Raman being an insider, had to access to unpublished price sensitive information related to it. Consequently, he sells the major portion of his holding in an anticipation of fall in the market price of the shares of the company subsequent to announcement of periodical financial result of the company. On conducting a probe, SEBI finds Mr. Raman guilty of insider is trading. In context to the above case – State the importance of SEBI and its various functions. (10 Marks)

Q2. Rima buys a financial asset from the RBI. This financial asset is an instrument of short-term borrowing. He has bought it because he doesn’t want to take risk and wants an assured return. This instrument is a promissory note. It is highly liquid. The instrument is also known as zero coupon bonds. On this instrument, it is written T-91 Based on the above case study, Identify the financial asset indicated in the above case. elaborate why this instrument is called as zero coupon bonds and mention what are functions of these instruments and why this is called as T-19? (10 Marks)

Q3. Nishanth was working in the portfolio management department of Beta Ltd and had new recruits to whom he was supposed to provide training on the risks associated with the financial market as apart from earning returns they should be well aware of the risks that can be managed and which ones cannot be managed in a portfolio. He decided to broadly classify the risks in two categories and explain the different types of risks associated with each one. If you are Nishanth, a) Explain different types of risks associated with systematic risk. (5 Marks) b) Explain different types of risks associated with unsystematic risk. (5 Marks)

NMIMS SEMESTER 3 RETAIL MANAGEMENT ASSIGNMENTS

NMIMS Semester 3 December 2023 Retail Management Assignments

Consumer behavior

Q1. A study in 2021 by People Research on India’s Consumer Economy (PRICE) in partnership with the National Payments Corporation of India on Digital Payments has estimated that around 61% of Indian households will be doing digital payments by 2025 if the enabling environment for that is created. The break-up of the households across 3 broad income groups viz. Rich, Middle Class and Poor for digital payments is as under:

ClassNo. of Households in Millions expected to do Digital Payments by 2025% Share
Rich36.023.6%
Middle Class61.040.2%
Poor55.036.2%
Total152.0100.0%

It is obvious that the Poor Class is going to be much bigger in Digital Payments compared to the Rich and almost similar in share compared to the Middle Class, though their average ticket size is going to be smaller. It is also clear that in order the realise the potential number of 55 million Households the poor will need the highest support and hand-holding

From a consumer buying perspective what are the things think the Government Authorities along with banks and financial institutions do to enable a faster adoption of Digital Payments across the poorer and economically backward sections of the society. (10 Marks)

Q2. Age has 2 broad categories – chronological age and Subjective Age which is different from chronological age. Subjective Age has 4 dimensions. Analyse how the 4 dimensions of Age will impact the purchase choices for consumers buying cosmetics and ready-to-wear clothes. (10 marks)

Q3. Answer the following

a) A company in USA has developed a Gluten Meter which is device that measure the gluten content in the food a consumer wants to consume. Gluten is a group of proteins found in wheat, barley, rye, and their derivatives. It’s what gives dough its elasticity and helps baked goods maintain their shape. While gluten is responsible for the desirable texture of many baked products, it can aggravate diabetes and obesity. Since India has the highest number of diabetics in the world this American wants to understand the attitude of people towards Gluten and Gluten Meters. How will they be able to understand the attitude of the consumer to this.

b) How will you use hemispheric laterization to influence consumers to buy a particular brand of a lifestyle home theatre system like Bose. (5 Marks)

Sales management

Q.1 Assume you are a sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager. What criteria or qualities would you look for in selecting a person for the position of branch sales manager? (10 Marks)

Q.2 Take any product/service of your own choice & explain the Personal Selling process. (10 Marks)

Q.3 Read the case & answer the questions based on the case:

Krishna Kumar, the marketing manager of MM Marketing Company was thinking how to go about designing sales territories, assigning salespeople to the territories and setting sales quotas, particularly as the product was new. The new product, called Swishflow fan was a unique kind of a table fan with attractive air-conditioner like looks. Considering the initial production capacity of 1,00,000 numbers in the first year, Krishna Kumar decided to market the product in and around Mumbai, where the marketing and sales office was located. The target consumers were household as well as commercial organizations, who could use this product as table-fan and wall-mounted fan.

Krishna Kumar thought that the territory design should include geographical areas with high market potential for achieving the sales budget of 1,00,000 numbers in the first year and a growth of 25 % per year for subsequent four years. He calculated a sales force size of seven numbers, and decided to launch the product initially in major metros and cities in Maharashtra and Gujarat. Krishna Kumar was of the view that sales quotas should consider sales volume, selling expense, and also number of sales calls per day, in order to have a proper control on salespeople. He wondered how to design sales territories, what criteria should he consider while assigning salespersons to territories, and how to design the sales quotas considering the factors mentioned above.

Questions: a) If you were Krishna Kumar, how would you design the sales territory? (5 Marks)

b) Suggest a suitable selling strategy for the new launch

NMIMS SEMESTER 3 ITSM SOLVED ASSIGNMENTS

NMIMS Semester 3 December 2023 ITSM Assignments

Cloud Computing

Q 1. You are invited by the Government of Djibouti to advise on deployment of cloud for their e-governance services. The Government is very keen to reduce the total cost of ownership and increase scalability of its e-governance infrastructure. As such, it is evaluating the use of cloud and the right choice for the deployment model. You have been asked to provide a brief report explaining pros and cons of each cloud deployment model for e-governance systems in Djibouti.

Q 2. EZLearn Technologies is a startup being incubated at IIT Powai. It offers K12 e-Tutoring via cloud. Being a startup, it is unable to afford its own data center. Rather it is evaluating commercially available technology platforms for cloud computing. Specifically, it is evaluating (a) whether to opt for IaaS or PaaS, and (b) AWS, GCP or Azure. You are invited to provide a comparison of these choices and recommend the most suitable combination for them. You may get more details by visiting the web site of these firms or you can make your own assumptions.

Q 3. The Top Management of Dream Home Estates is meeting to discuss their plan for a New CRM Solution. Both the CIO, Mr. Unni and the CFO, Mr. Mishra are of the strong opinion that the company should implement a Custom On-Premise CRM solution to be developed by the company’s regular IT Partner. On the other hand, both, Mr Das, Head of Sales and Ms Dutt, CFO are keen to move to a cloud Cloud-based SaaS CRM solution. The debate is getting heated as Ms Dutt also recalled past IT system implementation failures.

a. What arguments can Mr. Unni make in favor of in-house CRM implementation?

b. What arguments can Mr Das make in favor of a Cloud-based SaaS CRM solution?

E-Business

Q.1) Suppose you’ve been hired as a digital marketing consultant for a promising startup in the online gaming industry. After conducting an initial survey, you discovered that the company relies on traditional tools and methods for its online operations. To boost their business productivity, you plan to meet with the management and present various online marketing strategies and tools commonly employed by successful e-businesses. What types of online marketing tools and strategies would you recommend for promoting the company’s operations in India?

Q.2) As the proprietor of a popular cloud kitchen brand, you are currently exploring various revenue models to diversify and boost your streams of income. Explain the different types of revenue models applicable to e-businesses. Additionally, identify which revenue models are most suitable for the popular cloud kitchen brand. Address the potential challenges associated with each revenue model and how they may influence the success of the cloud kitchen. Furthermore, analyze the influence of technology on these revenue models and discuss how technology can be utilized to optimize the revenue of the cloud kitchen.

Q.3) The rapid growth of online shopping for gifts in India has led to the increased significance of providing a seamless and user-friendly experience to customers. A critical aspect of this experience lies in the shopping cart capabilities offered by online gift apps. Provide an overview of the online gift app market in India, highlighting key trends and growth factors by explaining how the market has evolved over the years to meet customer demands and preferences.

a) Discuss the significance of shopping cart by identifying at least three different types of shopping cart capabilities that online gift apps in India can offer. For each capability, provide a comprehensive explanation and illustrate how it benefits users during the shopping process.

b) Evaluate the advantages and disadvantages of each shopping cart capability discussed in Part a. Analyze how these features impact customer satisfaction, app performance, and revenue generation for gift apps by comparing the three shopping cart capabilities in terms of their effectiveness in meeting customer needs and enhancing the overall shopping experience.

Fundamentals of Big Data & Business Analytics

1. There are various types of business analytics procedures that can be performed on a problem statement. Assume you’re working with a low-cost airline based in India as an analytics advisor. Define and state 3 different use cases of your choice that the airline company could use. Mention briefly about how the different types of business analytics procedures could be used in each of the use cases.

2. Alset is a multi-national top end electric vehicle manufacturer and a market leader in providing autonomous driving features. No other car manufacturer in the world is anywhere near Alset in the autonomous driving space. Being at the forefront comes with its challenges.

Alset’s top management heard about its software not being able to differentiate between 2-wheelers, i.e., motorcycles and bicycles. Which caused an erroneous speed estimation of those 2-wheelers and led to some non-fatal accidents. The organization wants to avoid this. For which, it needs a lot of data to train the model. But it’s not storing any data from their cars. Some of the users agreed to share the image/video data from their cars but Alset doesn’t have a data collection or storage or processing methodology in place because all the processing thus far has been on the on-board units (OBUs). To solve this the firm consults and gives you the responsibility to design their pipeline. They don’t have any historical data on any kind of 2-wheelers.

How do you approach this problem holistically using both big data and business analytics concepts? Explain the big data component for storage and processing, and analytics component of approaching this use case and what would you do in each of the stages. Goal is to help company collect, store, process data and better predict and classify between different kinds of 2-wheelers.

3. Costco, a high-volume low-cost retailer like D-Mart is planning to start operations in India. Help them and identify 10 locations, which will have high reachability, multi city presence and many more that aid Costco in building a pan India chain in 5-10 years. You are not just helping them identify the top cities but also the localities and the specific area in which they should open.

a. Which type of analysis could be used to solve this problem and maximise the outcome for Costco? Explain the data needed to solve this problem.

b. For the purposes of customer relationship management, Costco is planning to collect data of customers and their purchases to provide better services. Which kind of data storage should they prefer? An on-premises data facility or a cloud data facility? Why?

IT Infrastructure Management

1. Based on your experience, elucidate how IT system complexity affects the timeline for implementing new technologies. Advise what steps can be taken to avoid the delay.

2. In order to combat risks, it is important to classify them to devise the best approach to overcome it. Explain the various types of risks and how do you analyze them?

3. As an IT Head in a large firm, your goal is to consolidate the servers used and also the space required to house these servers. You are championing the concept of virtualization and want to address your team and answer the following questions they have on the topic.

a. Establish the need for server virtualization to get your team to understand its importance.

b. Are there any limitations of server virtualization?

Emerging Technologies: IoT, Augmented Reality, Virtual Reality

1. Augmented reality (AR) has emerged as a game-changer in various industries, and the tourism sector is no exception. By seamlessly blending the real world with digital enhancements, AR reshapes how travellers experience new destinations and attractions. Imagine a picturesque coastal town known for its historical landmarks and natural beauty. The local tourism board has adopted AR technology to enhance visitors’ exploration. Travellers with AR-enabled devices can use dedicated apps to uncover hidden historical facts, access virtual guides, and even witness historical events overlaid onto their current surroundings. This immersive experience has garnered significant interest among tourists seeking a more interactive and informative journey. Discuss how augmented reality can transform the tourism experience by overlaying digital content onto real-world environments. How does this technology elevate the engagement level of travellers, provide informative insights, and offer a unique perspective on historical landmarks and attractions? When using AR apps, tourists may inadvertently share their real-time location data, preferences, and interactions with the platform. What privacy concerns are associated with collecting and potentially sharing this sensitive information?

2. India’s ambitious Smart Cities Mission aims to transform urban landscapes into technologically advanced and efficient ecosystems by integrating Internet of Things (IoT) solutions. This initiative envisions creating cities that are more sustainable, connected, and responsive to citizens’ needs. As part of the Smart Cities Mission, a metropolitan city in India has embarked on a comprehensive IoT-driven transformation. Various applications of IoT have been deployed to address urban challenges and enhance the quality of life for its citizens. Smart traffic management, waste management, energy efficiency, and public safety solutions are critical aspects of this IoT-driven urban transformation. Describe any three IoT applications that can be incorporated into a smart city context.

3. In technology-driven innovation, virtual reality (VR) has transcended beyond gaming and entertainment, finding its niche in unexpected sectors, such as the fitness industry. Virtual reality’s immersive capabilities have revolutionized how people approach exercise, offering dynamic and engaging experiences that redefine traditional workouts. The fitness industry has embraced virtual reality to enhance workout routines and redefine fitness experiences. VR-equipped fitness centres and home setups allow users to engage in interactive, gamified exercises. These range from intense cardio workouts to serene yoga sessions, all within the simulated environment of their choice. VR’s ability to transport users to exotic locations or fantastical landscapes while they burn calories has garnered immense popularity.

a. With VR headsets capturing user movements and sometimes even biometric data, what are the privacy concerns associated with collecting, storing, and potentially sharing this sensitive information?

b. Discuss the technical hurdles that fitness centres and users might encounter in adopting VR technology.

IT Project Management

1. You have just been appointed to the newly created position of VP of IT at Sparrow Industries – a 60-year manufacturing company in Chandigarh. In your first meeting, the CEO, Satinder Singh Sparrow, told you that he is unhappy with the present situation of disparate legacy IT systems in the company and wants them to be fully integrated. You recommended that the company move to a Standard ERP System. As a first step, the CEO has asked you to assess the Feasibility of this initiative. What types of feasibility studies will you perform and what would they assess? Prepare an Executive Summary of the outcomes of the Feasibility Study to serve as a basis for a detailed discussion with the CEO and the rest of the Leadership.

2. You are a consultant to Allied Insurance Ltd. You are required to prepare the RFP to be issued to System Integrators for implementing a Core Insurance Platform – Applied Epic or Guidewire and integrating it to Allied’s existing Systems – D365 ERP & D365 CRM. Present the executive summary of the RFP with all requisite sections. For additional information on the specific products, you may refer the company websites.

3. Mr. Chandy, CEO of Aluva Cooperative Bank has convened a meeting for all the CxOs to discuss the bank’s IT Strategy Roadmap. At this meeting Mr. Vijay Kumar, the newly appointed CIO has announced his intention to embark on an Application Modernization Program to update all the Bank’s Legacy (Non-Core) Applications. In this regard, Mr. Vijay Kumar has stated that he intends to Outsource the Development and ongoing Maintenance & Support of these Applications to a 3rd party IT Partner. Mr. Moideen, the COO of the company, is skeptical and asks if Mr. Vijay Kumar has considered all the issues involved.

When Mr. Chandy, asked him if he had specific concerns, Mr. Moideen immediately said “I see two issues that need detailed discussion… (1) How will we ensure a Smooth Transition and Implementation and

(2) How will we maintain Confidentiality of Information?” How will Mr. Vijay Kumar respond to Mr. Moideen’s queries on… a. Smooth Transition and Implementation?  b. Confidentiality of Information?

NMIMS SEMESTER 3 SUPPLY CHAIN ASSIGNMENTS

NMIMS Semester 3 December 2023 Supply Chain Assignments

Operations and Supply chain strategies

1. How can the full set of logistical and cross-functional drivers be used to create strategic fit for a PC manufacturer targeting both time-sensitive and price-conscious customers?

2. “SCOR model links business processes, performance metrics, skills and practices into a unified structure” Comment. (10 Marks)

3. Yomato is an Indian multinational restaurant aggregator and food delivery company. Company reported first-ever profitable quarter brought a whole lot of cheer among management. Company is also planning to expand its business to other countries as well.

a. Explain various competitive dimensions in detail that company needs to rework to get sustainable profitability.

b. You are appointed as consultant for the Yomato. Suggest some corporate level strategies that ultimately helps them.

Procurement management

1. XYZ corporation is a medium sized manufacturing company that specializes in producing electronic components. Over the years, the company has experienced growth and expansion, leading to an increased demand for various raw materials, components, and services. However, the procurement processes within the organization have not evolved to accommodate these changes. As a result, there have been instances of delays in sourcing materials, inconsistent purchase practices, and potential cost inefficiencies. Evaluate the current purchase policy and procedures at XYZ corporation and recommend improvements to the purchase policy and procedures that could lead to more streamlined and effective procurement processes. Also, identify and describe the various requisition types that XYZ corporation might encounter in its procurement operations by explaining the importance of categorizing requisition types and how it can help in better procurement planning and execution. Lastly, propose a step by step process for issuing and RFx for XYZ corporation to ensure effective supplier selection and negotiation.

2. GlobalMart Inc. is a multinational retail company that operates in various countries. The company sources products from suppliers located worldwide and distributes them to its retail stores. However, GlobalMart Inc. has been facing challenges in ensuring timely and cost effective transportation and delivery of goods. The lack of standardised transportation strategies, documentation discrepancies, and limited shipment traceability have led to operational inefficiencies. Explain the concept of INCO terms and their significance in international procurement and shipping by evaluation how selecting appropriate INCO terms can impact Global Mart Inc.’s transportation costs and responsibilities. Also, discuss the potential consequences of inaccurate or incomplete documentation on the transportation and delivery process by proposing strategies or technologies that Global Mart Inc. can implement to improve shipment tracking and visibility. Lastly, recommend a comprehensive transportation and logistics strategy that aligns with the company’ global operation, focussing on cost efficiency and timely delivery.

3. TechCom Solutions is a fast growing IT services company that provides a wide range of solutions to its clients. As the company expands its operation, it faces challenges I effectively sourcing reliable suppliers, streamlining the supplier registration process, and evaluation supplier performance. These challenges have the potential to impact the company’s service delivery and profitability.

a) Discuss the importance of conducting spend analysis for TechCom Solutions to identify cost saving opportunities and strategic sourcing possibilities. Also, recommend steps and criteria for enhancing the supplier selection process, ensuring the registration of qualified and reliable suppliers.

b) Discuss how understanding total cost ownership can contribute to TechCom solutions; decision making process when selecting suppliers and products. Also, explain how ABC can help TechCom solutions allocate costs more accurately and make informed procurement decisions.

Total Quality management

Q1. Maxx Industry is in the process of implementing TQM across the entire organization. You are asked to make a presentation to the senior managers on the aspects of TQM and points to consider while implementing. Discuss your presentation.

Q2. What would be your advice to a design team on quality management techniques that may support in removing defects in products at design phase or the production phase?

Q3. Below is data collected for the percentage of defective from a process (n=100).

Sample123456789101112131415
 .04.02.05.03 .04.03.07.01.02.03.02.02.08.03
  1. Find all control limits for this process. (5 Marks)
  2. Discuss two types of control charts you will use for attributes data.

Enterprise resource planning

Question: Read the case study — ‘AuroVision Consulting (AVC) moves Human Resources to the Cloud’ and answer the following questions.

1. Analyze AuroVision Consulting’s problems with its legacy human resources systems. What was the business impact of these problems?

2. Was a cloud-based system appropriate for AuroVision Consulting? Justify your answer by giving suitable explanations.

3. Keeping the above case as a reference, (10 marks)

a. Explain the integration of mobile app with the Oracle HCM ERP (5 marks)

b. Benefits ofHCM solution implementation in developing Reporting and Analytics by AVC’s USbased analytics group? Explain using any one use case for the same.

Warehouse Management

1. Provide a comprehensive overview of the benefits, challenges, and best practices associated with outsourcing warehouse operations for businesses seeking to optimize their supply chain management.

2. Discuss the essential features and functionalities that businesses should look for when selecting a warehouse management system to improve inventory management, streamline operations, and enhance overall supply chain performance for Food and Beverage Industry warehouse. (10 marks)

3. You are a warehouse manager for an E-commerce company that deals with a wide range of products. The company has been experiencing inefficiencies in its warehouse operations, leading to delayed order processing, increased errors, and rising inventory carrying costs. Your task is to analyze the situation and propose solutions to address the challenges.

a. Identify the key issues and challenges faced by the warehouse in terms of efficiency and inventory management. Discuss the factors contributing to the delays in order processing, the reasons for the increased error rates, and the factors leading to higher inventory carrying costs.

b. Propose a comprehensive plan to improve warehouse efficiency and optimize inventory management. Outline the strategies you would implement to address the identified challenges. Include steps to streamline order processing, minimize errors, and reduce inventory carrying costs. Support your proposed plan with relevant theories, industry best practices, and real-life examples of successful warehouse management implementations.

Supply Chain Management

l . “Fast Fashion”, a new generation fashion and utility wear network of stores, has about 200 high end fashion stores in the country. They have heir own brand which appeals to youngsters and kids. They plan to expand to 500 stores by the year 2025. Along with this growth plan, they already are facing delays in getting stock out situations, higher cost due to stocks not arriving within season, quality issue with apparel manufacturers etc. They want to open new stores and also optimize cost along with higher service. How can they leverage various supply chain drivers to meet their objective by 2025?

2. “Drunken Monkey” is a fast food and healthy snack chain. They are a post covid start up by fresh graduates and technocrats. Being creative thinkers, they have expanded to about 6 locations within the city. They plan is to put up 6 more stores within next year. Brand has picked up well but due to lack of sufficient experience they are already facing cost issues, sourcing is not able to meet customer demand, not able to meet required heathy snack demand. With more customers visiting outlets, non-availability is leading to negative social media reviews which is an issue for their brand and growth plan. They are aiming at making their process agile to meet increasing and variable demand. Also make the business lean so that profits can be maintained while growing number of stores. How will they transition through different stages to reach LEAN and AGILE value chain stage? (10 Marks)

3. “Winners” are a sports tourism agency who under take guided sports tourism package around major events like IPL, Football World Cup, Fl races and even smaller European and American sports / games events. They need to forecast from number ofpotential tourism package bookings, visa needs, travel bookings, organize stay, food etc.

a. Describe steps in demand forecasting in this case situation.

b. Describe methods of demand forecasting.

NMIMS SEMESTER 3 INTERNATIONAL TRADE ASSIGNMENTS

NMIMS Semester 3 December 2023 International Trade Assignments 

Operations and Supply chain strategies

1. How can the full set of logistical and cross-functional drivers be used to create strategic fit for a PC manufacturer targeting both time-sensitive and price-conscious customers?

2. “SCOR model links business processes, performance metrics, skills and practices into a unified structure” Comment.

3. Yomato is an Indian multinational restaurant aggregator and food delivery company. Company reported first-ever profitable quarter brought a whole lot of cheer among management. Company is also planning to expand its business to other countries as well.

a. Explain various competitive dimensions in detail that company needs to rework to get sustainable profitability.

b. You are appointed as consultant for the Yomato. Suggest some corporate level strategies that ultimately helps them.

Project Management

Q1. Assume your company has got the contract to build a new airport in Goa. It is a very important project for you and your company. How are you going to manage the different stages of the project? (10 marks)

Q2. The activity involved in a certain project have been identified as follows:

Job Time

(weeks)

No. of Men

required

Precedence

requirements

A 5 1 –

B 10 1 A

C 8 2 A

D 6 3 B,C

E 7 1 B,C

F 4 2 E

G 4 2 D,F

H 2 1 G

  1. For the above project draw the network (using the MS word line function) and determine the critical path.
  2. If there are three men available at any one time how long would the project take and how would you allocate the men to the activities?
  3. If there are no restrictions on the amount of labour available, explain how you would schedule the activities? (10 marks)

Q3. Steel Authority of India Limited (SAIL) that runs Visvesvaraya Iron and Steel Plant (VISP) at Bhadravati in Karnataka decided to close the unit last year. Founded in 1954, SAIL operates and owns five integrated steel plants at Bhilai, Rourkela, Durgapur, Bokaro and Burnpur (Asansol) and three special steel plants at Salem, Durgapur and Bhadravathi. SAIL has declared VISP a loss-making unit. Please suggest:

a. A transition plan for the project and factors that might affect the smooth termination of the projects. (5 Marks)

b. List down the contents of Closure report and the post closure activities you would suggest to be undertaken.

International Business

Q1. In our country many products from China dominate our markets and have made production unprofitable for Indian manufacturers. In your opinion should we allow the entry of Chinese products in our country? (10 Marks)

Q2. Countries like US have at times stated “America First” as their policy. Do you consider that our country should adopt “India First” policy? In this context, explain how countries can create barriers to promote their own products. (10 Marks)

Q3. Read the following case study carefully and then answer the questions that follow:

A BBC anchor remark on India while discussing ISRO’s historic lunar mission – Chandrayaan-3. The anchor asked question to a person who was reporting from India – whether India should really be spending money on a space program the size of Chandrayaan-3 in the wake of poverty in the nation. He claimed much of India’s population lives in poverty and over 700 million Indians don’t have access to a toilet. An Indian Industrialist tweeted that a large part, our poverty was a result of decades of colonial rule, which systematically plundered the wealth of an entire subcontinent. Yet the most valuable possession we were robbed of was not the Kohinoor Diamond but our pride & belief in our own capabilities. Ironically India is home to the largest number of hungry people. Around 213 million go hungry and are malnourished people as they do not get proper two meals a day. Food distribution channels are weak and about 10 % of the stored food grains is being wasted and eaten up by rats and birds while human population is deprived of food.

a) Explain whether India should continue to fund space programs, and do International business in space technology to other countries, or invest in making of Toilets? (5 Marks)

b) Explain whether India should continue to export food grains to various other countries? (5 Marks)

India’s Foreign Trade

Scenario:

Indian agriculture produce Start-up Company called Bharat Agro Tech (BAT) in collaboration   with   Israeli   agriculture   Tech   Company  having   their   agreement   for Technology transfer with one-time payment for technology transfer.

BAT has 500 acres of land on 30 years lease in Nasik, Maharashtra. They have built in situ fresh agriculture produce Cleaning, Packing Cold store unit. They grow fresh vegetables like Red Onion, Cucumber, Carrot, Beetroot, Moringa, and Green Pepper in 200 acres land and 250 acres they grow fruits like Grapes (All varieties), Papaya and Pomegranate. In the remaining 50 acres they grow different varieties of Roses. They are having all the experts from the field of agriculture and Horticulture from India and Agro technology from Israel. Their agriculture produce is 100% Organic and for that they have certificate also. BAT is 100% export oriented Start-up Company, their focus is on exporting to GCC countries like Saudi Arabia, UAE, Oman, Qatar, Kuwait.

Q1. You can take any one country from above mentioned countries, discuss how you will move forward in finding market profile of identified market. You need to discuss on regulatory requirements of the target market, market survey (secondary) major non-tariff barrier and competition.

Q2. Please discuss on logistics, which is very important to ensure the product will be shipped on priority by air/sea.

Q3 a) You need to discuss what are the benefits BAT will get it from the State & Central government keeping in mind it is 100% export oriented start-up company.

b) What is your suggestion for BAT for marketing of their produce overseas? Do you recommend them to develop a good brand name for their products explain briefly?

Export Import Procedures and Documentation

Q1. You are working with a Customs Broker company.  One of your clients seeks your advice on whether to import goods on Ex works, FOB basis or CIF basis. They don’t want to opt for any other incoterms.  Please explain the three incoterms and advise them suitably.

Q2. Your friend wants to import some interior decoration goods from China for his home i.e. personal purposes. He seeks your guidance on obtaining IEC certificate to import goods for his purpose use. Give a good write up to your friend on this.

Q3.You have been shortlisted for a job of Export & Import Manager. During an interview you have been asked to give your views on the following questions:

a) What are the different type of payment terms prevailing in the international market today on imports?

b) What is your option of payment term for safe transaction and why?

Customs Shipping and Insurance

Q1. You are appearing for a written test as a part of the selection process for the post of Export Import Manager in an international organization. You need to answer the following question based on the Customs Act 1962:

Question: List 5 points under the title “Confiscation of improperly imported goods”

Q2. You are heading EXIM dept in an organization.  In one of the Management meeting Finance Director requests you to explain the various types of bills of entry for his academic interest.  Give a write up on all bills of entry that are in use.

Q3. You are attending a webinar on Customs clearance of export goods.  The webinar conductor asks you the following questions

a) What is shipping bill and where it is used?

b) How many types of shipping bills are in use and explain them

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